Articles & Resources | Will Francis - Technology, digital and social media expert in London

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Marketing KPIs Examples: Your Guide to Measuring Success

In the rapidly evolving world of digital marketing, it is crucial for businesses to track and analyze their performance. Marketing Key Performance Indicators (KPIs)...

Start With Why: Applying the Golden Circle to Your Marketing

In today's world, where consumers are bombarded with marketing messages at every turn, it's more important than ever to differentiate your brand and make...

What Are SMART Goals? Ultimate Guide and How to Use Them in Digital Marketing

Introduction to SMART Goals In the world of digital marketing, setting goals is crucial for success. But not all goals are created equal; some are...

7 Trending TikTok Transitions You Need to Try

Here we're going to show how to add TikTok transitions to your videos, and which ones you should be trying right now. What are transitions? Video...

Best Marketing Newsletters to Make You Smarter

If you're a digital marketer, then you know that staying up-to-date on the latest marketing news and trends is essential to your success. Clients...

Best Free Online Marketing Courses

Are you looking to improve your marketing skills? If so, you're in luck! There are lots of free online marketing courses available that can...

Best Video Editing Apps for TikTok

If you're serious about making quality TikTok videos, you're going to need some sort of editing tool. Whether simply stitching together multiple shots, or...