Vodafone’s Twitter Account Hijacked With Obscenity

‘About an hour ago’ Vodafone UK’s corporate Twitter account sent out the message “@VodafoneUK: is fed up of dirty homo’s and is going after beaver”. They deleted the tweet shortly afterwards and have spent the last hour sending out a constant stream of apologies insisting that they weren’t hacked but that a member of staff breached protocol and sent out the message. My money is on a member of staff who’s just been sacked or a cheeky intern on their last day.

The question this raises is whether companies will start to attach more value to – and become more protective of – their social media accounts which despite being an increasingly potent communication channel are still very much the domain of junior staff, interns and anyone willing to roll their sleeves up.