Brands have been creating podcasts for years now, though the latest boom in interest for the audio format is seeing a new wave of companies producing their own shows.
It can be one of the most effective forms of content marketing. Your voice in people’s headphones, literally inside their heads. That’s as intimate as your relationship with people is ever going to get. There’s no other channel like it.
Here’s a regularly updated list of the branded company podcasts worth listening to:
1The Red Room from Barry’s UK
The British gym business talks to notable people in fitness, health and wellbeing to gain unique insights into how to live a better, fitter life.
2TGIM from Shopify
The ecommerce platform to rule them all has been an exemplary content marketer for years. This podcast from the team is a motivational series aimed at self-starters with big ambitions. Some great advice and inspiration here for budding entrepreneurs.
3J&J Innovation Podcast from Johnson & Johnson
Hear about trends and developments in the healthcare industry, as the medical and pharma conglomerate delves into the latest innovations in this space.
4Jump Start from Uber & Girlboss Radio
Short six-part series on how to pitch, fund and run the startup of your dreams hosted by Away co-founder Jen Rubio.
5#LIPSTORIES from Sephora and Girlboss Radio
A rotating cast of guests join the host for relaxed, fun, and honest chats about self-image and how we can all be a little more confident.
6LifeAfter by GE
General Electric were one of the first brands to use the audio drama format in a branded podcast, and did it very well with The Message, and the follow-up LifeAfter.
7RISE AND GRIND from ZipRecruiter
Season of insightful episodes about business, with high profile host and guests. Daymond John of Shark Tank fame talks to business leaders and shares his own experience of building successful companies.
8The Distance from Basecamp
Project management tool Basecamp present The Distance, a podcast series that features stories of private businesses that have been operating for at least 25 years and the people who got them there.
9Keeping You Organised from Smead Manufacturing
US manufacturer of office and organising products present this long-running podcast all about… organising! It’s one of those that is surprisingly more interesting than it sounds.
10The Science of Social Media from Buffer
If you work in social media marketing, this podcast is one to add to your app. Latest developments, trends and tips on getting more out of social from a knowledgable team.
11Endless Thread from WBUR and Reddit
We’ve all come across incredible stories and jaw-dropping threads on Reddit, and this podcasts leans on that aspect of the site, delving into the site’s vast and curious ecosystem of online communities.
12Beyond Brexit from PwC UK
This topical podcast from Price Waterhouse Cooper covered the impact of Brexit as the story was unfolding. Some of the episodes are still relevant and provide some insight into what may be to come after the UK’s departure from the EU.
13IRL – Online Life Is Real Life from Firefox (Mozilla)
14Trailblazers with Walter Isaacson from Dell
15Slack Variety Pack from Slack
16Upgraded from Hobsons
17Everyday Bravery from Prudential
18Shopify Masters from Shopify
19The Beauty of it All from Superdrug
20True Tales of Luxury from Harrods
21Sorry, Not Sorry from Galaxy
22Hackable? from McAfee
23Work In Progress from Slack
24The Lowdown from Luya
252 Minutes of Zen from Zendium
26Escape Your Limits from Escape Fitness
27On Life and Land from John Deere
28Flipping The Game from Reebok
29The Venture from Virgin Atlantic
30.future from Microsoft
31The Secret to Victory from Gatorade
32Open For Business from eBay
33Casting Call from Squarespace
34Pick Me Up from Lyft
35Why We Eat What We Eat from Blue Apron
36DTR from Tinder
37Invisible Forces from Jefferies
38Think with Google
39Up At Night from WeWork
40Dress Codes from New Balance
41RecurNow from ProfitWell
42Protect the Hustle from ProfitWell
Subscribe To All Of Them In One Go
If you’d like to subscribe to all of these podcasts in one go, here’s an OPML file link. Plug that into your podcast app and as if by magic you’ll subscribe to every single one of these branded podcasts.
If you use ListenNotes (podcast search engine and discovery platform), here’s the list on ListenNotes.com where I curated this list. Check it out below or see it in full over at ListenNotes. Enjoy, and get inspired 🙂