Paid clicks aren’t cheap. A single Google Search click averages $2.69 and jumps to $5.58 on LinkedIn. If you’re in a high‑competition niche those numbers rise fast, so every wasted visit burns budget.
Yet the median landing‑page conversion rate sits at 6.6 % . That means roughly 19 out of 20 paid visitors leave without buying, booking or subscribing. So you’ve got to optimise the living sh*t out of your landing pages, and fight for every last conversion to make paid campaigns worth the money.
Most good landing page examples follow the 5 Cs, which are:
1. Clarity:
The single benefit you are offering to the customer.
2. Context:
A little bit about how you do that.
3. Creative:
Some visuals, preferably a video, showing a glimpse into what that looks like when it’s happening so it feels real.
4. Call-to-Action:
Here’s a good place to drain objections. Reassure people on the things you suspect they fear and may back out because of
5. Credibility:
No landing page is complete without trust signals – review scores, testimonials, logos of companies that use you, numbers of customers, regulatory compliance, certificates, any stamp of authority. People want to feel safe, like they’re not a mug for taking up the offer that you started the page with.
8 High-Converting Landing Page Examples
1 – SocialPilot
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Clarity – “Scale Social Media Management With Ease” spells out the single win.
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Context – Four icon bullets explain what happens: publishing, collaboration, analytics, AI help.
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Creative – A cheerful creator mock‑confirming posts plus the platform icons makes it feel live.
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Call‑to‑Action – Purple “Start Your Free Trial” sits beside risk‑reducers: “Cancel Anytime” and “No CC Required.”
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Credibility – Trusted‑by logos anchor the fold and ease doubt.
2 – Monday.com
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Clarity – “#1 collaborative platform marketing & creative teams love to use.”
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Context – Tag pills let visitors pick tasks (content calendar, campaign management, etc.).
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Creative – Animated board previews and approval bubbles show real workflow.
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Call‑to‑Action – “Get Started” button with “Free forever. No credit card.” right underneath.
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Credibility – “Trusted by 245 000+ customers” plus a dense logo strip.
3 – Similarweb
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Clarity – “Compare & Analyze Website Traffic.”
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Context – Search bar hints you just drop in a URL.
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Creative – Layered dashboard cards preview data slices, giving it motion.
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Call‑to‑Action – Two quick options: “Search” or “Try for free.”
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Credibility – GCrowd & Trustpilot stars plus enterprise logos lock in trust.
4 – Semrush Traffic Analytics
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Clarity – “Check Any Website’s Traffic.”
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Context – Three‑line explainer promises daily‑to‑monthly numbers.
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Creative – A preview of the functionality on the right-hand side.
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Call‑to‑Action – Orange “Try Free For 7 Days” button stands out on a dark panel.
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Credibility – Logo belt with big brands signals authority.
5 – Moz Pro
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Clarity – “The ultimate SEO tool.”
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Context – One line: get insights to convert more traffic and outrank rivals.
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Creative – Happy user picture on a gradient data‑wave brings energy without clutter.
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Call‑to‑Action – Compact “Try it free” button high in the hero.
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Credibility – Zillow, Trivago, GroupM and friends validate at a glance.
6 – SearchAtlas (OTTO SEO)
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Clarity – “Automate Your SEO With AI.”
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Context – Sub‑line promises more traffic and leads in one click.
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Creative – Full‑width teaser video gives a quick visual tour of the product.
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Call‑to‑Action – Green “Start Your 7‑Day Free Trial” plus starting price note.
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Credibility – Eight brand logos on the dark gradient reinforce status.
7 – Asana AI
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Clarity – “AI is no longer just a tool—it’s a teammate.”
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Context – Mini‑paragraph highlights priorities, action, adaptation.
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Creative – Team avatars orbit an AI icon, bringing people into the pitch.
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Call‑to‑Action – Dual buttons: “See it in action” and “Get started.”
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Credibility – Stat: “98 % of Asana’s top 500 customers use Asana AI” plus marquee logos.
8 – Pipedrive CRM
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Clarity – “The CRM to get your sales organised.”
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Context – Support stat: users close 28 % more deals.
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Creative – Pipeline board, email generator and mobile app in one clean panorama.
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Call‑to‑Action – “Try it free” button with “No credit card required.”
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Credibility – Award badges and “Trusted by 100 000+ companies in 179 countries” complete the proof.
Breakdown of the 5 Cs Across the Landing Page Examples
# | Brand | Clarity | Context | Creative | Call‑to‑Action | Credibility |
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1 | SocialPilot | “Scale Social Media Management With Ease.” | Bullet list outlines publishing, collaboration, analytics, AI assistant. | Product mock‑up beside a smiling user. | “Start Your Free Trial” plus “Cancel Anytime / No CC Required.” | Client logos under the hero. |
2 | Monday.com | “The #1 collaborative platform marketing & creative teams love to use.” | Tag pills help visitors choose what they want to work on. | Animated GIFs of boards and approvals. | “Get Started” with “Free forever. No credit card.” | “Trusted by 245 000+ customers” row of logos. |
3 | Similarweb | “Compare & Analyze Website Traffic.” | Search bar hints at URL lookup tool. | Interactive dashboard cards. | “Search” button and “Try for free.” | GCrowd & Trustpilot stars plus enterprise logos. |
4 | Semrush Traffic Analytics | “Check Any Website’s Traffic.” | Three‑line explainer of daily, weekly, monthly data. | Modal mock‑up showing the tool UI. | “Try Free For 7 Days.” | Tesla, Amazon, P&G logos below. |
5 | Moz Pro | “The ultimate SEO tool.” | One sentence on more traffic and outranking rivals. | Laptop image with gradient background. | “Try it free.” | Zillow, Trivago, GroupM logo strip. |
6 | SearchAtlas (OTTO SEO) | “Automate Your SEO With AI.” | Single line on more traffic and leads in one click. | Fullscreen video teaser. | “Start Your 7‑Day Free Trial – plans £79/month.” | Eight brand logos in a dark row. |
7 | Asana AI | “AI is no longer just a tool—it’s a teammate.” | Benefit bullets on priorities, action, adaptation. | Cropped team faces around AI icon. | “See it in action” plus “Get started.” | “98 % of Asana’s top 500 customers use Asana AI” and big‑name logos. |
8 | Pipedrive CRM | “The CRM to get your sales organised.” | Stat: users close 28 % more deals. | Pipeline screenshot and mobile app. | “Try it free” button, no card needed. | Awards badges and “Trusted by 100 000+ companies.” |
Paid Traffic Landing Page Checklist
Use this quick list before sending budget to any landing page:
Area | What to check |
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Load speed | Aim for <2 s on mobile. Compress images, defer scripts. |
Message match | Headline repeats the ad promise word‑for‑word. |
Singular goal | One offer, one form, one button. Extras dilute clicks. |
Risk removal | Add trial length, “no card required”, refund terms near the CTA. |
Trust signals | Third‑party ratings, client logos, certifications above the fold. |
Mobile layout | Thumb‑friendly buttons and zero horizontal scroll. |
Split tests | Run A/Bs on headlines, imagery and button copy—keep the winner. |
Tracking | Fire conversion events, not just page views, in analytics and ad platforms. |
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