Digital Marketing

Many of us love to share our favourite food moments. Social media has become a perfect home for restaurant businesses, in particular Instagram and TikTok where visuals are everything. A recent study by Barclaycard Payments found that the ‘experience’ in a venue was just as important...

Social media is increasingly being used by travellers to research their next holiday, using platforms like Instagram, TikTok and Facebook to get a feel for destinations. A hotel's digital footprint can significantly influence its bookings and reputation. Hotels are no longer just a place to...

It's like TikTok is made for travel brands - short-form video gives viewers immediate access to a range of destinations and experiences. But who are the best travel brands on TikTok? And what are the secrets of their success in going viral on the...

In the rapidly evolving world of digital marketing, it is crucial for businesses to track and analyze their performance. Marketing Key Performance Indicators (KPIs) are essential tools that help companies measure their success and drive informed decision-making. In this in-depth guide, we will delve...

In today's world, where consumers are bombarded with marketing messages at every turn, it's more important than ever to differentiate your brand and make an impact. Enter Simon Sinek's Golden Circle, a powerful concept that can revolutionize your marketing strategy. By starting with "why," you...

Introduction to SMART Goals In the world of digital marketing, setting goals is crucial for success. But not all goals are created equal; some are vague and ambiguous, while others lack direction. That's where SMART goals come in. This ultimate guide will introduce you to...

Here we're going to show how to add TikTok transitions to your videos, and which ones you should be trying right now. What are transitions? Video transitions are the effects that cut from one clip to another in a video. It's how we get from one...

If you're a digital marketer, then you know that staying up-to-date on the latest marketing news and trends is essential to your success. Clients and colleagues alike expect you to be the one who's on top of it all, and these newsletter will you...

Are you looking to improve your marketing skills? If so, you're in luck! There are lots of free online marketing courses available that can help you learn new techniques and strategies. In this blog post, we will list some of the best free online...

If you're serious about making quality TikTok videos, you're going to need some sort of editing tool. Whether simply stitching together multiple shots, or adding effects, titles and transitions, today's tools make it simple for anyone to produce videos worth watching on TikTok. The current...