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    Digital Marketing

    Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

    12 Best Hotels on Social Media in 2024

    Social media is increasingly being used by travellers to research their next holiday, using platforms like Instagram, TikTok and Facebook to get a feel for destinations. A hotel's digital footprint can significantly influence its bookings and reputation. Hotels are no longer just a place to...

    14 Best Travel Brands on TikTok

    It's like TikTok is made for travel brands - short-form video gives viewers immediate access to a range of destinations and experiences. But who are the best travel brands on TikTok? And what are the secrets of their success in going viral on the...

    Marketing KPIs Examples: Your Guide to Measuring Success

    A motor car speedometer, lit in red at night.
    In the rapidly evolving world of digital marketing, it is crucial for businesses to track and analyze their performance. Marketing Key Performance Indicators (KPIs) are essential tools that help companies measure their success and drive informed decision-making. In this in-depth guide, we will delve...

    Start With Why: Applying the Golden Circle to Your Marketing

    In today's world, where consumers are bombarded with marketing messages at every turn, it's more important than ever to differentiate your brand and make an impact. Enter Simon Sinek's Golden Circle, a powerful concept that can revolutionize your marketing strategy. By starting with "why," you...

    What Are SMART Goals? Ultimate Guide and How to Use Them in Digital Marketing

    Introduction to SMART Goals In the world of digital marketing, setting goals is crucial for success. But not all goals are created equal; some are vague and ambiguous, while others lack direction. That's where SMART goals come in. This ultimate guide will introduce you to...

    7 Trending TikTok Transitions You Need to Try

    Here we're going to show how to add TikTok transitions to your videos, and which ones you should be trying right now. What are transitions? Video transitions are the effects that cut from one clip to another in a video. It's how we get from one...

    Best Marketing Newsletters to Make You Smarter

    If you're a digital marketer, then you know that staying up-to-date on the latest marketing news and trends is essential to your success. Clients and colleagues alike expect you to be the one who's on top of it all, and these newsletter will you...

    Best Free Online Marketing Courses

    Are you looking to improve your marketing skills? If so, you're in luck! There are lots of free online marketing courses available that can help you learn new techniques and strategies. In this blog post, we will list some of the best free online...

    Best Video Editing Apps for TikTok

    If you're serious about making quality TikTok videos, you're going to need some sort of editing tool. Whether simply stitching together multiple shots, or adding effects, titles and transitions, today's tools make it simple for anyone to produce videos worth watching on TikTok. The current...

    10 Best TikTok Templates on Canva for 2024

    Looking to create an amazing TikTok video but don't know where to start? Canva has got you covered! We've created a list of 10 templates that will cover you for most types of video you'll create. Whether you're a business or a budding TikTok...