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Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

7 Free Social Media Training Courses on the Web

Social media is more than just funny memes and cat videos. Today it's where consumers learn about, engage with and buy new products. Where they get to know brands, and develop loyalties that can last a lifetime. But so many businesses still lack the right...

Is Social Media Listening Still Relevant in the Age of TikTok, WhatsApp and Snapchat?

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As social media users recede into private spaces, personal messaging apps and 'dark social' is social listening a worthwhile exercise for brands?

The Content Calendar is Killing Your Social Marketing

Listen to this article: It is often said that to succeed in content marketing you must be useful or entertaining. Because by doing this, you’re adding value to people’s lives. Sadly, most content marketing is neither of these and therefore has no value to the people...

My Snapchat Masterclass at The Guardian’s Changing Media Summit

This session at The Guardian's tech-focussed conference took a deep dive into Snapchat's world. See and download the presentation.

Are Productivity Tools Helping Us To Procrastinate?

Do to-do apps, project management tools and the like really help productivity, or are they giving us yet another reason to indulge in useless busy-ness?

Video: My 3 Tips For Brands To Be Heard Online

My top tips to get your brand heard online, in digital and social media, through smart marketing.

Want To Get Ahead? Say “No” More Often

To achieve great things, we need to create great opportunities. But we also need to know when to turn them down. The decision to say “no” to someone is hard to make, and saying it is harder still. So how we do we arrive...

How To Have Great Ideas: The 4 ‘Rooms’ of Inspiration

Thanks to my business partner Chris, who basically insisted I read it, I’ve just finished ‘A Book About Innocent’, a frank and very readable account of how three guys started (and very nearly finished) Innocent Drinks, going from a van selling 24 smoothies at...

Independent voices of 2011: Most influential non-celebrities on Twitter

The Independent listed their ‘voices of 2011’ today, highlighting the non-celebrities on Twitter who are 'setting the news agenda’. Pretty stoked to learn that I’m included in the Technology list. Being listed alongside the other eight in that list is an honour indeed :) Read:...

Change: A World In Flux – My #CogsTalks @ The Hospital

Here’s the presentation I gave this week at The Hospital in London, showing my take on how the digital world is changing and why this constant change shouldn’t scare us but rather is an endless source of opportunity. Here’s the presentation I gave and below...