Digital Marketing

Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

How the Instagram Algorithm Works in 2024 (and how to outsmart it)

Have you ever created a fantastic piece of content for your Instagram, only to have your ego bruised by little to zero engagement on the post? Unlike the Kylie Jenners of this world, we can't guarantee a thoughtless post on our feed will go...

How Audience Personas Can Transform Your Digital Marketing

Often, we can get caught up with figures when trying to measure the success of our digital marketing efforts. How many followers, likes, or shares to name a few.  But here’s some food for thought - are we even preaching to the correct audience? How...

Best Places to Learn Digital Marketing Online for Free

More people than ever want to learn digital marketing and embark on a career in one of the fastest-growing job types, but where can you quickly get up-to-speed with free courses on everything from SEO to social media? Here's our round-up of the best. Note:...

The Importance of Staying Social on Social Media

So you’ve landed yourself the role of a social media manager or social media marketer, perhaps without any concrete social media training or preparation?  It’s a common occurrence! So how do we promote our business on these platforms primarily used for connecting with friends? For...

7 Free Social Media Training Courses on the Web

Social media is more than just funny memes and cat videos. Today it's where consumers learn about, engage with and buy new products. Where they get to know brands, and develop loyalties that can last a lifetime. But so many businesses still lack the right...

Is Social Media Listening Still Relevant in the Age of TikTok, WhatsApp and Snapchat?

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As social media users recede into private spaces, personal messaging apps and 'dark social' is social listening a worthwhile exercise for brands?

The Content Calendar is Killing Your Social Marketing

Listen to this article: It is often said that to succeed in content marketing you must be useful or entertaining. Because by doing this, you’re adding value to people’s lives. Sadly, most content marketing is neither of these and therefore has no value to the people...

My Snapchat Masterclass at The Guardian’s Changing Media Summit

This session at The Guardian's tech-focussed conference took a deep dive into Snapchat's world. See and download the presentation.

Are Productivity Tools Helping Us To Procrastinate?

Do to-do apps, project management tools and the like really help productivity, or are they giving us yet another reason to indulge in useless busy-ness?

Video: My 3 Tips For Brands To Be Heard Online

My top tips to get your brand heard online, in digital and social media, through smart marketing.