Digital Marketing

So you’ve landed yourself the role of a social media manager or social media marketer, perhaps without any concrete social media training or preparation?  It’s a common occurrence! So how do we promote our business on these platforms primarily used for connecting with friends? For...

Social media is more than just funny memes and cat videos. Today it's where consumers learn about, engage with and buy new products. Where they get to know brands, and develop loyalties that can last a lifetime. But so many businesses still lack the right...

As social media users recede into private spaces, personal messaging apps and 'dark social' is social listening a worthwhile exercise for brands?

Listen to this article: It is often said that to succeed in content marketing you must be useful or entertaining. Because by doing this, you’re adding value to people’s lives. Sadly, most content marketing is neither of these and therefore has no value to the people...

This session at The Guardian's tech-focussed conference took a deep dive into Snapchat's world. See and download the presentation.

Do to-do apps, project management tools and the like really help productivity, or are they giving us yet another reason to indulge in useless busy-ness?

My top tips to get your brand heard online, in digital and social media, through smart marketing.