The Importance of Staying Social on Social Media
So you’ve landed yourself the role of a social media manager or social media marketer, perhaps without any concrete social media training or preparation? It’s a common occurrence! So how do we promote our business on these platforms primarily used for connecting with friends?
For...
7 Free Social Media Training Courses on the Web
Social media is more than just funny memes and cat videos. Today it's where consumers learn about, engage with and buy new products. Where they get to know brands, and develop loyalties that can last a lifetime.
But so many businesses still lack the right...
Is Social Media Listening Still Relevant in the Age of TikTok, WhatsApp and Snapchat?
As social media users recede into private spaces, personal messaging apps and 'dark social' is social listening a worthwhile exercise for brands?
The Content Calendar is Killing Your Social Marketing
Listen to this article:
It is often said that to succeed in content marketing you must be useful or entertaining. Because by doing this, you’re adding value to people’s lives.
Sadly, most content marketing is neither of these and therefore has no value to the people...
My Snapchat Masterclass at The Guardian’s Changing Media Summit
This session at The Guardian's tech-focussed conference took a deep dive into Snapchat's world. See and download the presentation.
Are Productivity Tools Helping Us To Procrastinate?
Do to-do apps, project management tools and the like really help productivity, or are they giving us yet another reason to indulge in useless busy-ness?
Video: My 3 Tips For Brands To Be Heard Online
My top tips to get your brand heard online, in digital and social media, through smart marketing.
Want To Get Ahead? Say “No” More Often
To achieve great things, we need to create great opportunities. But we also need to know when to turn them down. The decision to say “no” to someone is hard to make, and saying it is harder still. So how we do we arrive...
How To Have Great Ideas: The 4 ‘Rooms’ of Inspiration
Thanks to my business partner Chris, who basically insisted I read it, I’ve just finished ‘A Book About Innocent’, a frank and very readable account of how three guys started (and very nearly finished) Innocent Drinks, going from a van selling 24 smoothies at...
Independent voices of 2011: Most influential non-celebrities on Twitter
The Independent listed their ‘voices of 2011’ today, highlighting the non-celebrities on Twitter who are 'setting the news agenda’. Pretty stoked to learn that I’m included in the Technology list. Being listed alongside the other eight in that list is an honour indeed :)
Read:...