Digital Marketing

As TikTok continues to take the social media world by storm, surpassing 1 billion monthly active users and now looking to take on video giant YouTube, we take a look at the brands using TikTok most creatively in their digital marketing. What is TikTok? TikTok has...

Social media marketing is special. It’s unique because it is one of the few ways that marketers can accurately target populations based on their likelihood of wanting to buy specific products and services. Data published by Statista suggests that almost half of the world’s population...

Have you ever created a fantastic piece of content for your Instagram, only to have your ego bruised by little to zero engagement on the post? Unlike the Kylie Jenners of this world, we can't guarantee a thoughtless post on our feed will go...

Often, we can get caught up with figures when trying to measure the success of our digital marketing efforts. How many followers, likes, or shares to name a few.  But here’s some food for thought - are we even preaching to the correct audience? How...

More people than ever want to learn digital marketing and embark on a career in one of the fastest-growing job types, but where can you quickly get up-to-speed with free courses on everything from SEO to social media? Here's our round-up of the best. Note:...

So you’ve landed yourself the role of a social media manager or social media marketer, perhaps without any concrete social media training or preparation?  It’s a common occurrence! So how do we promote our business on these platforms primarily used for connecting with friends? For...

Brands have been creating podcasts for years now, though the latest boom in interest for the audio format is seeing a new wave of companies producing their own podcasts. It can be one of the most effective forms of content marketing. Your voice in people's...

Recording your next podcast guest remotely? Worried about the audio quality of the recording? Here's what I send my guests, to make sure I get the best possible audio for my podcast edit. Can You Compromise on Audio Quality? When your podcast is competing with the...

Social media is more than just funny memes and cat videos. Today it's where consumers learn about, engage with and buy new products. Where they get to know brands, and develop loyalties that can last a lifetime. But so many businesses still lack the right...

As social media users recede into private spaces, personal messaging apps and 'dark social' is social listening a worthwhile exercise for brands?