How Audience Personas Can Transform Your Digital Marketing
Often, we can get caught up with figures when trying to measure the success of our digital marketing efforts. How many followers, likes, or...
Best Places to Learn Digital Marketing Online for Free
More people than ever want to learn digital marketing and embark on a career in one of the fastest-growing job types, but where can...
The Importance of Staying Social on Social Media
So you’ve landed yourself the role of a social media manager or social media marketer, perhaps without any concrete social media training or preparation? ...
42 Branded Podcasts to Inspire Your Content Marketing
Brands have been creating podcasts for years now, though the latest boom in interest for the audio format is seeing a new wave of...
Instructions for Your Remote Podcast Guests
Recording your next podcast guest remotely? Worried about the audio quality of the recording? Here's what I send my guests, to make sure I...
6 Free Social Media Training Courses on the Web
Social media is more than just funny memes and cat videos. Today it's where consumers learn about, engage with and buy new products. Where...
Is Social Media Listening Still Relevant in the Age of TikTok, WhatsApp and Snapchat?
As social media users recede into private spaces, personal messaging apps and 'dark social' is social listening a worthwhile exercise for brands?
The Content Calendar is Killing Your Social Marketing
Listen to this article:
It is often said that to succeed in content marketing you must be useful or entertaining. Because by doing this, you’re...
My Snapchat Masterclass at The Guardian’s Changing Media Summit
This session at The Guardian's tech-focussed conference took a deep dive into Snapchat's world. See and download the presentation.
Are Productivity Tools Helping Us To Procrastinate?
Do to-do apps, project management tools and the like really help productivity, or are they giving us yet another reason to indulge in useless busy-ness?
