fbpx
More

    Digital Marketing

    Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

    42 Branded Podcasts to Inspire Your Content Marketing

    Brands have been creating podcasts for years now, though the latest boom in interest for the audio format is seeing a new wave of companies producing their own podcasts. It can be one of the most effective forms of content marketing. Your voice in people's...

    Instructions for Your Remote Podcast Guests

    Recording your next podcast guest remotely? Worried about the audio quality of the recording? Here's what I send my guests, to make sure I get the best possible audio for my podcast edit. Can You Compromise on Audio Quality? When your podcast is competing with the...

    6 Free Social Media Training Courses on the Web

    Social media is more than just funny memes and cat videos. Today it's where consumers learn about, engage with and buy new products. Where they get to know brands, and develop loyalties that can last a lifetime. But so many businesses still lack the right...

    Is Social Media Listening Still Relevant in the Age of TikTok, WhatsApp and Snapchat?

    Very Large Array, Socorro, United States
    As social media users recede into private spaces, personal messaging apps and 'dark social' is social listening a worthwhile exercise for brands?

    The Content Calendar is Killing Your Social Marketing

    Listen to this article: It is often said that to succeed in content marketing you must be useful or entertaining. Because by doing this, you’re adding value to people’s lives. Sadly, most content marketing is neither of these and therefore has no value to the people...

    My Snapchat Masterclass at The Guardian’s Changing Media Summit

    This session at The Guardian's tech-focussed conference took a deep dive into Snapchat's world. See and download the presentation.

    Are Productivity Tools Helping Us To Procrastinate?

    Do to-do apps, project management tools and the like really help productivity, or are they giving us yet another reason to indulge in useless busy-ness?

    Video: My 3 Tips For Brands To Be Heard Online

    My top tips to get your brand heard online, in digital and social media, through smart marketing.

    Want To Get Ahead? Say “No” More Often

    To achieve great things, we need to create great opportunities. But we also need to know when to turn them down. The decision to say “no” to someone is hard to make, and saying it is harder still. So how we do we arrive...

    I Took a Month Off Social Media: 7 Things I Found Out

    Today I’ve started using social media again after a month-long hiatus. It wasn’t a January detox thing, more just that I got busy writing a book, realised I’d been absent from Twitter, Instagram et al for a while and decided to round it up...