Become an Expert Digital Marketer

  • Certified training you can add to your CV and LinkedIn profile
  • Choose between full-day or 2-hour courses
  • Learn the latest strategies and tactics for digital success
  • Jargon-free, down-to-earth tips and tricks to supercharge your marketing
  • Post-course support from me as you put your new skills into practice

1-Day Certified Training Courses

Social Media Marketing

Social Media Marketing:
Pro Certificate

Detailed course looking at the most effective strategies and tactics for social media growth in 2021 and beyond.

9am - 5pm ๐Ÿ—“ Next: Tue 23rd Feb
๐ŸŽŸ ยฃ349 ยฃ279 (early bird tickets)

Content Marketing

Content Marketing: The Complete Guide

Learn how to market your company by creating content that people want to see, enjoy and share.

9am - 5pm ๐Ÿ—“ Next: Wed 4th Mar
๐ŸŽŸ ยฃ349 ยฃ279 (early bird tickets)

Paid Social

Social Advertising: Drive Results With Social Ads

Create, manage and measure successful advertising campaigns on Facebook, Instagram, LinkedIn, Twitter & more.

9am - 5pm ๐Ÿ—“ Next: Tue 16th Mar
๐ŸŽŸ ยฃ349 ยฃ279 (early bird tickets)

2-Hour Workshops


Copywriting for

Learn how to write great copy for the internet, inspiring people to become customers of your business.

Next available session:
๐Ÿ• 1pm - 3pm ๐Ÿ—“ Wed 3rd Feb 2021
๐ŸŽŸ ยฃ89 ยฃ69 (early bird tickets)


Podcasting Masterclass: Launch Your Podcast!

โ€จEverything you need to plan, equip, record, edit, produce and promote a professional podcast that listeners will love.

Next available session:
๐Ÿ• 1pm - 3pm ๐Ÿ—“ Wed 17th Feb 2021
๐ŸŽŸ ยฃ89 ยฃ69 (early bird tickets)

Influencer Marketing

Influencer Marketing: The Complete Guide

Go through an influencer campaign from start to finish, learning from the best brands, and led by an industry expert.

Next available session:
๐Ÿ• 1pm - 3pm ๐Ÿ—“ Thu 18th Mar 2021
๐ŸŽŸ ยฃ89 ยฃ69 (early bird tickets)

Why People Love My Courses

I recently did the Social Media and Content Marketing Course with Will. I found it really useful, and learned a lot over the 2 days. Working in a Digital Marketing Agency, I am constantly trying to up-skill myself, and these courses allowed me to do just that.
Will has been amazing in relation to any follow up questions I have had since completing the course. I would definitely recommend this course!

Joanne Ryan

Digital Marketing Manager, Transpose Digital

Will is great. I attended a one-day workshop with him recently on social media, just to brush up on my skills. The guy knows his stuff. Heโ€™s very practical and helpful. No waffle or nonsense. Heโ€™s also great at following up and answering any questions. I would have no hesitation in recommending his workshops and consultancy services.

Dan Jensen

Senior Director, Passion for Creative

I attended a course in November and it was fantastic. Will is at the cutting edge of this fast moving social media world we now operate in. I would highly recommend Will as a social media expert.

Edel Rowe

Marketing Director, Waterford Health Park

I really feel that I learned lots and enjoyed it thoroughly. Great teacher, great content, big thumbs up!

Deirdre Adams

Founder, JimJams

Master the Art of Marketing

Join me in Waterford City for 3 days of interactive, practical training on the most vital disciplines of modern digital marketing.

I'll be sharing my experience working with the world's top brands on digital campaigns, gained from working in a social network, a global ad agency and building my own successful agency in London.

Whether you join for one, two or all three days, you'll leave with a whole new set of skills and an action plan to take your marketing to the next level.

Why These Courses?

  • Certified training that earns CPD (continuing professional development) hours
  • Gain a recognised certificate that you can add to your CV right away
  • Learn directly from a recognised marketing expert
  • Gain practical skills you can use straight away to boost your career
  • Demystify modern marketing, in an open, friendly session where no question is a daft one
  • Post-course support from me as you put your new skills into practice

Why Now?

  • The job market is getting more competitive, whilst marketers are expected to have an even wider range of skills
  • The job interview question for 2021 will be "how did you upskill yourself whilst you were stuck at home?"
  • The web is changing faster than ever before, and it can feel impossible to keep up. These online courses will bring you up to speed
  • In a crowded digital world, run by algorithms, only quality content stands out, and I'll show you how to create just that

Why Me?

  • Trained 1000's of marketers from companies great and small
  • Trusted by the biggest academic training providers - DMI, IDM, UCD etc
  • Unique breadth of knowledge, from technical to business strategy
  • I've worked with some of the world's most loved brands, and startups too
  • Regularly appear on TV and radio to share my experience and expertise
  • Deliver complex subject matter in engaging and memorable ways
  • Open to any questions throughout, even 'daft' ones (they're often the best questions!)

Brands I've Trained

Brands I've Created Campaigns For

Hi, I'm Will your digital marketing teacher

Who am I and why should you trust me to upskill you in digital marketing?

I've been creating high-profile content with the world's most loved brands and talent since my days as Editor of MySpace in the 2000's. More recently I ran London ad agency Harkable, winning clients like Samsung, Spotify, Microsoft and Net A Porter with innovative digital campaigns.

Today I run courses for some of the biggest training providers including the Digital Marketing Institute, The Institute of Data & Marketing, Emarketeers and University College Dublin.
I'm also the host of the DMI's marketing podcast 'Ahead of the Game' and regularly appear in the media to offer my opinion and expertise on digital stories of the day.

How It Works

Learn From the Comfort of Your Own Home

This workshop takes place on the popular video conferencing service Zoom. This works on any platform or device, making it easy for everyone to join and get the most out of the session.

There's plenty of time for questions throughout, and you can email me anytime afterwards as you put your new skills into practice.

Access to the materials and worksheets, along with the Zoom webinar link will be sent to you in the emails leading up to the workshop so they're always available for you before and after the session.

Upon completion of the workshop, you'll receive a certificate to add to your LinkedIn profile.

I did the whole 3-day Digital Marketing workshop. It definitely helped me to grow my online business enormously in Q4. The courses were well presented and easy to follow. I will definitely recommend Will.

Alistair Jeje

Founder, Tililee

Need something a little more bespoke?

I also run in-house courses, tailored to the client's upskilling needs.
I've done this for family-run businesses and major global brands alike.
Drop me a line if you'd like to discuss a bespoke course.