Home Media

Media

Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

My Week Offline

I’m back online after a whole week off work and without any tweets, blog posts, photo uploads or much action between me and the internet at all. If you’re curious to know what it’s like to live without Facebook, Twitter, iPlayer, Digg or whatever it...

Digital Marketing Courses – 5 Best Free Online Training Resources

The vast array of courses available online these days doesn't necessarily mean they’re quality, it can be difficult to discern between the good, the bad and the ugly. Here's a list of some of the best free digital marketing courses on the web to help...

Want To Get Ahead? Say “No” More Often

To achieve great things, we need to create great opportunities. But we also need to know when to turn them down. The decision to say “no” to someone is hard to make, and saying it is harder still. So how we do we arrive...

Change: A World In Flux – My #CogsTalks @ The Hospital

Here’s the presentation I gave this week at The Hospital in London, showing my take on how the digital world is changing and why this constant change shouldn’t scare us but rather is an endless source of opportunity. Here’s the presentation I gave and below...

How To Add Facebook ‘Like’ Button To Your Blog or Tumblr – UPDATED

Updated in May 2012 There doesn't seem to be a simple step-by-step guide on the web so I’m writing this, particularly for Tumblr users but it will apply to other platforms too… STEP 1: Copy this code: <meta property="og:title" content="{block:PostTitle}{PostTitle}{/block:PostTitle}"/> <meta property="og:site_name" content="{Title}"/> <meta property="og:image" content="{PortraitURL-128}"/> STEP 2: Go to tumblr.com/customize and click...

Are Productivity Tools Helping Us To Procrastinate?

Do to-do apps, project management tools and the like really help productivity, or are they giving us yet another reason to indulge in useless busy-ness?

5 Power Tips for Copywriting in Social Media

Woman sitting writing a social media post
Social media marketing is special. It’s unique because it is one of the few ways that marketers can accurately target populations based on their likelihood of wanting to buy specific products and services. Data published by Statista suggests that almost half of the world’s population...

Facebook Pages Upgrade – What You Need To Know

The old, and new Facebook pages at a glance On 10th March all Facebook Pages - i.e. pages which are not for personal accounts but for brands, businesses and organizations - will be upgraded to a new style consistent with personal profiles, with a picture gallery...

The Importance of Staying Social on Social Media

So you’ve landed yourself the role of a social media manager or social media marketer, perhaps without any concrete social media training or preparation?  It’s a common occurrence! So how do we promote our business on these platforms primarily used for connecting with friends? For...

HOW TO: Customise New Facebook Profiles (With Free PSD)

There have been some amazingly creative uses of Facebook’s new profile layout recently: You can see more cool examples here and here. There are two ways to do this, depending on whether you have Photoshop or not… WITH PHOTOSHOP STEP 1: Download this Photoshop PSD file: STEP 2: Drag a...