Create the Perfect Landing Page: ChatGPT Mega-Prompt
Creating a landing page that actually converts isn’t easy. It takes sharp messaging, strong persuasion techniques, and a structured approach that removes friction for...
Labubu’s $423 Million Viral Playbook
Labubu transformed from a niche Nordic mythology character into a $423 million global phenomenon through a perfect storm of strategic product positioning, organic celebrity...
12 Best Digital Marketing Podcasts to Keep You Sharp
Stay ahead in the fast-paced world of digital marketing with my curated list of the 12 Best Digital Marketing Podcasts to Keep You Sharp....
The Importance of Staying Social on Social Media
So you’ve landed yourself the role of a social media manager or social media marketer, perhaps without any concrete social media training or preparation? ...
Change: A World In Flux – My #CogsTalks @ The Hospital
Here’s the presentation I gave this week at The Hospital in London, showing my take on how the digital world is changing and why...
AI Tools for Social Media Marketing – Cheat Sheet with Mega-Prompt
AI tools are changing social media marketing fast. But with so many out there, finding the best ones for each job can slow you...
How the Instagram Algorithm Works (and how to outsmart it)
Have you ever created a fantastic piece of content for your Instagram, only to have your ego bruised by little to zero engagement on...
How To Have Great Ideas: The 4 ‘Rooms’ of Inspiration
Thanks to my business partner Chris, who basically insisted I read it, I’ve just finished ‘A Book About Innocent’, a frank and very readable...
Best Video Editing Apps for TikTok
If you're serious about making quality TikTok videos, you're going to need some sort of editing tool. Whether simply stitching together multiple shots, or...
Your Weekly Social Media Diet
So many social media sites, so little time. This is my plan for keeping on top of it all, and getting more out of...













