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Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

My Snapchat Masterclass at The Guardian’s Changing Media Summit

This session at The Guardian's tech-focussed conference took a deep dive into Snapchat's world. See and download the presentation.

The Content Calendar is Killing Your Social Marketing

Listen to this article: It is often said that to succeed in content marketing you must be useful or entertaining. Because by doing this, you’re adding value to people’s lives. Sadly, most content marketing is neither of these and therefore has no value to the people...

Want To Get Ahead? Say “No” More Often

To achieve great things, we need to create great opportunities. But we also need to know when to turn them down. The decision to say “no” to someone is hard to make, and saying it is harder still. So how we do we arrive...

How To Have Great Ideas: The 4 ‘Rooms’ of Inspiration

Thanks to my business partner Chris, who basically insisted I read it, I’ve just finished ‘A Book About Innocent’, a frank and very readable account of how three guys started (and very nearly finished) Innocent Drinks, going from a van selling 24 smoothies at...

My Week Offline

I’m back online after a whole week off work and without any tweets, blog posts, photo uploads or much action between me and the internet at all. If you’re curious to know what it’s like to live without Facebook, Twitter, iPlayer, Digg or whatever it...

Is Social Media Listening Still Relevant in the Age of TikTok, WhatsApp and Snapchat?

Very Large Array, Socorro, United States
As social media users recede into private spaces, personal messaging apps and 'dark social' is social listening a worthwhile exercise for brands?

5 Power Tips for Copywriting in Social Media

Woman sitting writing a social media post
Social media marketing is special. It’s unique because it is one of the few ways that marketers can accurately target populations based on their likelihood of wanting to buy specific products and services. Data published by Statista suggests that almost half of the world’s population...

The Importance of Staying Social on Social Media

So you’ve landed yourself the role of a social media manager or social media marketer, perhaps without any concrete social media training or preparation?  It’s a common occurrence! So how do we promote our business on these platforms primarily used for connecting with friends? For...

Change: A World In Flux – My #CogsTalks @ The Hospital

Here’s the presentation I gave this week at The Hospital in London, showing my take on how the digital world is changing and why this constant change shouldn’t scare us but rather is an endless source of opportunity. Here’s the presentation I gave and below...

How To Add Facebook ‘Like’ Button To Your Blog or Tumblr – UPDATED

Updated in May 2012 There doesn't seem to be a simple step-by-step guide on the web so I’m writing this, particularly for Tumblr users but it will apply to other platforms too… STEP 1: Copy this code: <meta property="og:title" content="{block:PostTitle}{PostTitle}{/block:PostTitle}"/> <meta property="og:site_name" content="{Title}"/> <meta property="og:image" content="{PortraitURL-128}"/> STEP 2: Go to tumblr.com/customize and click...