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    Digital Marketing

    Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

    Want To Get Ahead? Say “No” More Often

    To achieve great things, we need to create great opportunities. But we also need to know when to turn them down. The decision to say “no” to someone is hard to make, and saying it is harder still. So how we do we arrive...

    Start With Why: Applying the Golden Circle to Your Marketing

    In today's world, where consumers are bombarded with marketing messages at every turn, it's more important than ever to differentiate your brand and make an impact. Enter Simon Sinek's Golden Circle, a powerful concept that can revolutionize your marketing strategy. By starting with "why," you...

    Change: A World In Flux – My #CogsTalks @ The Hospital

    Here’s the presentation I gave this week at The Hospital in London, showing my take on how the digital world is changing and why this constant change shouldn’t scare us but rather is an endless source of opportunity. Here’s the presentation I gave and below...

    My Week Offline

    I’m back online after a whole week off work and without any tweets, blog posts, photo uploads or much action between me and the internet at all. If you’re curious to know what it’s like to live without Facebook, Twitter, iPlayer, Digg or whatever it...

    How To Add Facebook ‘Like’ Button To Your Blog or Tumblr – UPDATED

    Updated in May 2012 There doesn't seem to be a simple step-by-step guide on the web so I’m writing this, particularly for Tumblr users but it will apply to other platforms too… STEP 1: Copy this code: <meta property="og:title" content="{block:PostTitle}{PostTitle}{/block:PostTitle}"/> <meta property="og:site_name" content="{Title}"/> <meta property="og:image" content="{PortraitURL-128}"/> STEP 2: Go to tumblr.com/customize and click...

    How Audience Personas Can Transform Your Digital Marketing

    Often, we can get caught up with figures when trying to measure the success of our digital marketing efforts. How many followers, likes, or shares to name a few.  But here’s some food for thought - are we even preaching to the correct audience? How...

    HOW TO: Customise New Facebook Profiles (With Free PSD)

    There have been some amazingly creative uses of Facebook’s new profile layout recently: You can see more cool examples here and here. There are two ways to do this, depending on whether you have Photoshop or not… WITH PHOTOSHOP STEP 1: Download this Photoshop PSD file: STEP 2: Drag a...

    Facebook Pages Upgrade – What You Need To Know

    The old, and new Facebook pages at a glance On 10th March all Facebook Pages - i.e. pages which are not for personal accounts but for brands, businesses and organizations - will be upgraded to a new style consistent with personal profiles, with a picture...

    My Snapchat Masterclass at The Guardian’s Changing Media Summit

    This session at The Guardian's tech-focussed conference took a deep dive into Snapchat's world. See and download the presentation.

    Best Marketing Newsletters to Make You Smarter

    If you're a digital marketer, then you know that staying up-to-date on the latest marketing news and trends is essential to your success. Clients and colleagues alike expect you to be the one who's on top of it all, and these newsletter will you...