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    Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

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    12 Best Restaurants on Social Media in 2024

    Many of us love to share our favourite food moments. Social media has become a perfect home for restaurant businesses, in particular Instagram and TikTok where visuals are everything. A recent study by Barclaycard Payments found that the ‘experience’ in a venue was just as important...
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    How Audience Personas Can Transform Your Digital Marketing

    Often, we can get caught up with figures when trying to measure the success of our digital marketing efforts. How many followers, likes, or shares to name a few.  But here’s some food for thought - are we even preaching to the correct audience? How...
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    10 Best TikTok Templates on Canva for 2024

    Looking to create an amazing TikTok video but don't know where to start? Canva has got you covered! We've created a list of 10 templates that will cover you for most types of video you'll create. Whether you're a business or a budding TikTok...
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    12 Best Hotels on Social Media in 2024

    Social media is increasingly being used by travellers to research their next holiday, using platforms like Instagram, TikTok and Facebook to get a feel for destinations. A hotel's digital footprint can significantly influence its bookings and reputation. Hotels are no longer just a place to...
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    Video: My 3 Tips For Brands To Be Heard Online

    My top tips to get your brand heard online, in digital and social media, through smart marketing.
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    Best Free Online Marketing Courses

    Are you looking to improve your marketing skills? If so, you're in luck! There are lots of free online marketing courses available that can help you learn new techniques and strategies. In this blog post, we will list some of the best free online...
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    HOW TO: Customise New Facebook Profiles (With Free PSD)

    There have been some amazingly creative uses of Facebook’s new profile layout recently: You can see more cool examples here and here. There are two ways to do this, depending on whether you have Photoshop or not… WITH PHOTOSHOP STEP 1: Download this Photoshop PSD file: STEP 2: Drag a...
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    How To Have Great Ideas: The 4 ‘Rooms’ of Inspiration

    Thanks to my business partner Chris, who basically insisted I read it, I’ve just finished ‘A Book About Innocent’, a frank and very readable account of how three guys started (and very nearly finished) Innocent Drinks, going from a van selling 24 smoothies at...
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    How To Add Facebook ‘Like’ Button To Your Blog or Tumblr – UPDATED

    Updated in May 2012 There doesn't seem to be a simple step-by-step guide on the web so I’m writing this, particularly for Tumblr users but it will apply to other platforms too… STEP 1: Copy this code: <meta property="og:title" content="{block:PostTitle}{PostTitle}{/block:PostTitle}"/> <meta property="og:site_name" content="{Title}"/> <meta property="og:image" content="{PortraitURL-128}"/> STEP 2: Go to tumblr.com/customize and click...
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    What Are SMART Goals? Ultimate Guide and How to Use Them in Digital Marketing

    Introduction to SMART Goals In the world of digital marketing, setting goals is crucial for success. But not all goals are created equal; some are vague and ambiguous, while others lack direction. That's where SMART goals come in. This ultimate guide will introduce you to...
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    Will Francis
    Digital marketing, tech and social media expert based in the UK.
    Advising and educating the world’s leading brands on digital marketing and technology since 2004.

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    Email: [email protected]
    Phone: + 44 20 8157 1994
    Address: 20-22 Wenlock Road, London, N1 7GU

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    © 2024 - Will Francis