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    Digital Marketing

    Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

    Labubu’s $423 Million Viral Playbook

    Four Labubu soft toys in a close-up photo
    Labubu transformed from a niche Nordic mythology character into a $423 million global phenomenon through a perfect storm of strategic product positioning, organic celebrity...

    Create the Perfect Landing Page: ChatGPT Mega-Prompt

    Creating a landing page that actually converts isn’t easy. It takes sharp messaging, strong persuasion techniques, and a structured approach that removes friction for...

    10 Best TikTok Templates on Canva

    Looking to create an amazing TikTok video but don't know where to start? Canva has got you covered! We've created a list of 10...

    How Audience Personas Can Transform Your Digital Marketing

    Often, we can get caught up with figures when trying to measure the success of our digital marketing efforts. How many followers, likes, or...

    AI Tools for Social Media Marketing – Cheat Sheet with Mega-Prompt

    A cheat sheet showing the best AI tools for social media marketing, with an overview of what they do.
    AI tools are changing social media marketing fast. But with so many out there, finding the best ones for each job can slow you...

    Is Social Media Listening Still Relevant in the Age of TikTok, WhatsApp and Snapchat?

    Very Large Array, Socorro, United States
    As social media users recede into private spaces, personal messaging apps and 'dark social' is social listening a worthwhile exercise for brands?

    Content Calendar for Social Media, Video or Blogs – with AI

    Creating a content calendar can be time-consuming, but with the power of AI, you can automate the process and streamline your content planning. Using...

    Change: A World In Flux – My #CogsTalks @ The Hospital

    Here’s the presentation I gave this week at The Hospital in London, showing my take on how the digital world is changing and why...

    Best Video Editing Apps for TikTok

    If you're serious about making quality TikTok videos, you're going to need some sort of editing tool. Whether simply stitching together multiple shots, or...

    What Are SMART Goals? Ultimate Guide and How to Use Them in Digital Marketing

    Introduction to SMART Goals In the world of digital marketing, setting goals is crucial for success. But not all goals are created equal; some are...