Start With Why: Applying the Golden Circle to Your Marketing
In today's world, where consumers are bombarded with marketing messages at every turn, it's more important than ever to differentiate your brand and make...
Content Calendar for Social Media, Video or Blogs – with AI
Creating a content calendar can be time-consuming, but with the power of AI, you can automate the process and streamline your content planning. Using...
How To Have Great Ideas: The 4 ‘Rooms’ of Inspiration
Thanks to my business partner Chris, who basically insisted I read it, I’ve just finished ‘A Book About Innocent’, a frank and very readable...
Create the Perfect Landing Page: ChatGPT Mega-Prompt
Creating a landing page that actually converts isn’t easy. It takes sharp messaging, strong persuasion techniques, and a structured approach that removes friction for...
80+ Digital Marketing Tools I Can’t Live Without
I keep a Google Doc constantly updated with the best digital marketing tools. Both so I don't forget them myself, but also to give...
What Are SMART Goals? Ultimate Guide and How to Use Them in Digital Marketing
Introduction to SMART Goals
In the world of digital marketing, setting goals is crucial for success. But not all goals are created equal; some are...
Instructions for Your Remote Podcast Guests
Recording your next podcast guest remotely? Worried about the audio quality of the recording? Here's what I send my guests, to make sure I...
My Latest Posts For Brand Republic’s Social Media Blog
In a bid to spread my blogging far and wide across the internet like a thick but rich pollutant I’ve become a contributor for...
Build a Social Media Strategy with ChatGPT: Prompts + Guide
Reaching your customers online without a social media strategy is like sailing without a compass - you might move, but you're unlikely to reach...
Is Social Media Listening Still Relevant in the Age of TikTok, WhatsApp and Snapchat?
As social media users recede into private spaces, personal messaging apps and 'dark social' is social listening a worthwhile exercise for brands?