The Content Calendar is Killing Your Social Marketing
Listen to this article:
It is often said that to succeed in content marketing you must be useful or entertaining. Because by doing this, you’re adding value to people’s lives.
Sadly, most content marketing is neither of these and therefore has no value to the people...
5 Power Tips for Copywriting in Social Media
Social media marketing is special. It’s unique because it is one of the few ways that marketers can accurately target populations based on their likelihood of wanting to buy specific products and services.
Data published by Statista suggests that almost half of the world’s population...
Are Productivity Tools Helping Us To Procrastinate?
Do to-do apps, project management tools and the like really help productivity, or are they giving us yet another reason to indulge in useless busy-ness?
What Are SMART Goals? Ultimate Guide and How to Use Them in Digital Marketing
Introduction to SMART Goals
In the world of digital marketing, setting goals is crucial for success. But not all goals are created equal; some are vague and ambiguous, while others lack direction. That's where SMART goals come in. This ultimate guide will introduce you to...
Facebook Pages Upgrade – What You Need To Know
The old, and new Facebook pages at a glance
On 10th March all Facebook Pages - i.e. pages which are not for personal accounts but for brands, businesses and organizations - will be upgraded to a new style consistent with personal profiles, with a picture gallery...
7 Free Social Media Training Courses on the Web
Social media is more than just funny memes and cat videos. Today it's where consumers learn about, engage with and buy new products. Where they get to know brands, and develop loyalties that can last a lifetime.
But so many businesses still lack the right...
Best Free Online Marketing Courses
Are you looking to improve your marketing skills? If so, you're in luck! There are lots of free online marketing courses available that can help you learn new techniques and strategies. In this blog post, we will list some of the best free online...
14 Best Travel Brands on TikTok
It's like TikTok is made for travel brands - short-form video gives viewers immediate access to a range of destinations and experiences. But who are the best travel brands on TikTok? And what are the secrets of their success in going viral on the...
My Snapchat Masterclass at The Guardian’s Changing Media Summit
This session at The Guardian's tech-focussed conference took a deep dive into Snapchat's world. See and download the presentation.
My Latest Posts For Brand Republic’s Social Media Blog
In a bid to spread my blogging far and wide across the internet like a thick but rich pollutant I’ve become a contributor for Brand Republic’s ‘The Wall’ blog which covers the latest developments in social media, marketing and technology.
Here are my first posts....