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Digital Marketing

Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

What Are SMART Goals? Ultimate Guide and How to Use Them in Digital Marketing

Introduction to SMART Goals In the world of digital marketing, setting goals is crucial for success. But not all goals are created equal; some are vague and ambiguous, while others lack direction. That's where SMART goals come in. This ultimate guide will introduce you to...

7 Trending TikTok Transitions You Need to Try

Here we're going to show how to add TikTok transitions to your videos, and which ones you should be trying right now. What are transitions? Video transitions are the effects that cut from one clip to another in a video. It's how we get from one...

Best Marketing Newsletters to Make You Smarter

If you're a digital marketer, then you know that staying up-to-date on the latest marketing news and trends is essential to your success. Clients and colleagues alike expect you to be the one who's on top of it all, and these newsletter will you...

Best Free Online Marketing Courses

Are you looking to improve your marketing skills? If so, you're in luck! There are lots of free online marketing courses available that can help you learn new techniques and strategies. In this blog post, we will list some of the best free online...

Best Video Editing Apps for TikTok

If you're serious about making quality TikTok videos, you're going to need some sort of editing tool. Whether simply stitching together multiple shots, or adding effects, titles and transitions, today's tools make it simple for anyone to produce videos worth watching on TikTok. The current...

10 Best TikTok Templates on Canva for 2024

Looking to create an amazing TikTok video but don't know where to start? Canva has got you covered! We've created a list of 10 templates that will cover you for most types of video you'll create. Whether you're a business or a budding TikTok...

12 Most Creative Brands on TikTok: Examples and Ideas

As TikTok continues to take the social media world by storm, surpassing 1 billion monthly active users and now looking to take on video giant YouTube, we take a look at the brands using TikTok most creatively in their digital marketing. What is TikTok? TikTok has...

5 Power Tips for Copywriting in Social Media

Social media marketing is special. It’s unique because it is one of the few ways that marketers can accurately target populations based on their likelihood of wanting to buy specific products and services. Data published by Statista suggests that almost half of the world’s population...

How the Instagram Algorithm Works in 2024 (and how to outsmart it)

Have you ever created a fantastic piece of content for your Instagram, only to have your ego bruised by little to zero engagement on the post? Unlike the Kylie Jenners of this world, we can't guarantee a thoughtless post on our feed will go...

How Audience Personas Can Transform Your Digital Marketing

Often, we can get caught up with figures when trying to measure the success of our digital marketing efforts. How many followers, likes, or shares to name a few.  But here’s some food for thought - are we even preaching to the correct audience? How...