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    Digital Marketing

    Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

    I Took a Month Off Social Media: 7 Things I Found Out

    Today I’ve started using social media again after a month-long hiatus. It wasn’t a January detox thing, more just that I got busy writing...

    Independent voices of 2011: Most influential non-celebrities on Twitter

    The Independent listed their ‘voices of 2011’ today, highlighting the non-celebrities on Twitter who are 'setting the news agenda’. Pretty stoked to learn that...

    Facebook Pages Upgrade – What You Need To Know

    The old, and new Facebook pages at a glance On 10th March all Facebook Pages - i.e. pages which are not for personal accounts but...

    My Snapchat Masterclass at The Guardian’s Changing Media Summit

    This session at The Guardian's tech-focussed conference took a deep dive into Snapchat's world. See and download the presentation.

    7 No-Sign-Up, Free AI Tools You’ll Use Every Day

    AI tools are everywhere, but finding genuinely free ones that don’t require you to sign up can be tricky. Here are seven powerful tools...

    Best Places to Learn Digital Marketing Online for Free

    More people than ever want to learn digital marketing and embark on a career in one of the fastest-growing job types, but where can...

    Marketing KPIs Examples: Your Guide to Measuring Success

    A motor car speedometer, lit in red at night.
    In the rapidly evolving world of digital marketing, it is crucial for businesses to track and analyze their performance. Marketing Key Performance Indicators (KPIs)...

    Create the Perfect Landing Page: ChatGPT Mega-Prompt

    Creating a landing page that actually converts isn’t easy. It takes sharp messaging, strong persuasion techniques, and a structured approach that removes friction for...

    5 Power Tips for Copywriting in Social Media

    Woman sitting writing a social media post
    Social media marketing is special. It’s unique because it is one of the few ways that marketers can accurately target populations based on their...

    14 Best Travel Brands on TikTok

    It's like TikTok is made for travel brands - short-form video gives viewers immediate access to a range of destinations and experiences. But who...