Digital Marketing

Today I’ve started using social media again after a month-long hiatus. It wasn’t a January detox thing, more just that I got busy writing a book, realised I’d been absent from Twitter, Instagram et al for a while and decided to round it up...

This session at The Guardian's tech-focussed conference took a deep dive into Snapchat's world. See and download the presentation.

More people than ever want to learn digital marketing and embark on a career in one of the fastest-growing job types, but where can you quickly get up-to-speed with free courses on everything from SEO to social media? Here's our round-up of the best. Note:...

In the rapidly evolving world of digital marketing, it is crucial for businesses to track and analyze their performance. Marketing Key Performance Indicators (KPIs) are essential tools that help companies measure their success and drive informed decision-making. In this in-depth guide, we will delve...

Social media marketing is special. It’s unique because it is one of the few ways that marketers can accurately target populations based on their likelihood of wanting to buy specific products and services. Data published by Statista suggests that almost half of the world’s population...

It's like TikTok is made for travel brands - short-form video gives viewers immediate access to a range of destinations and experiences. But who are the best travel brands on TikTok? And what are the secrets of their success in going viral on the...

Have you ever created a fantastic piece of content for your Instagram, only to have your ego bruised by little to zero engagement on the post? Unlike the Kylie Jenners of this world, we can't guarantee a thoughtless post on our feed will go...