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Digital Marketing

Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

Want To Get Ahead? Say “No” More Often

To achieve great things, we need to create great opportunities. But we also need to know when to turn them down. The decision to say “no” to someone is hard to make, and saying it is harder still. So how we do we arrive...

Independent voices of 2011: Most influential non-celebrities on Twitter

The Independent listed their ‘voices of 2011’ today, highlighting the non-celebrities on Twitter who are 'setting the news agenda’. Pretty stoked to learn that I’m included in the Technology list. Being listed alongside the other eight in that list is an honour indeed :) Read:...

Facebook Pages Upgrade – What You Need To Know

The old, and new Facebook pages at a glance On 10th March all Facebook Pages - i.e. pages which are not for personal accounts but for brands, businesses and organizations - will be upgraded to a new style consistent with personal profiles, with a picture gallery...

5 Power Tips for Copywriting in Social Media

Woman sitting writing a social media post
Social media marketing is special. It’s unique because it is one of the few ways that marketers can accurately target populations based on their likelihood of wanting to buy specific products and services. Data published by Statista suggests that almost half of the world’s population...

14 Best Travel Brands on TikTok

It's like TikTok is made for travel brands - short-form video gives viewers immediate access to a range of destinations and experiences. But who are the best travel brands on TikTok? And what are the secrets of their success in going viral on the...

How the Instagram Algorithm Works in 2024 (and how to outsmart it)

Have you ever created a fantastic piece of content for your Instagram, only to have your ego bruised by little to zero engagement on the post? Unlike the Kylie Jenners of this world, we can't guarantee a thoughtless post on our feed will go...

12 Best Hotels on Social Media in 2024

Social media is increasingly being used by travellers to research their next holiday, using platforms like Instagram, TikTok and Facebook to get a feel for destinations. A hotel's digital footprint can significantly influence its bookings and reputation. Hotels are no longer just a place to...

12 Most Creative Brands on TikTok: Examples and Ideas

As TikTok continues to take the social media world by storm, surpassing 1 billion monthly active users and now looking to take on video giant YouTube, we take a look at the brands using TikTok most creatively in their digital marketing. What is TikTok? TikTok has...

12 Best Restaurants on Social Media in 2024

Many of us love to share our favourite food moments. Social media has become a perfect home for restaurant businesses, in particular Instagram and TikTok where visuals are everything. A recent study by Barclaycard Payments found that the ‘experience’ in a venue was just as important...

My Week Offline

I’m back online after a whole week off work and without any tweets, blog posts, photo uploads or much action between me and the internet at all. If you’re curious to know what it’s like to live without Facebook, Twitter, iPlayer, Digg or whatever it...