Is Social Media Listening Still Relevant in the Age of TikTok, WhatsApp and Snapchat?
As social media users recede into private spaces, personal messaging apps and 'dark social' is social listening a worthwhile exercise for brands?
The Content Calendar is Killing Your Social Marketing
Listen to this article:
It is often said that to succeed in content marketing you must be useful or entertaining. Because by doing this, you’re...
What Self-Driving Cars Will Learn from Online Poker
When millions of autonomous, algorithmic bots on wheels hit the roads how will they judge each other, and predict our next move?
Is Meat the Next Tobacco-Scale Health Scandal?
Listen to this blog post:
A growing body of world-class research points to meat as a cause of the big killers. But how are the...
My Snapchat Masterclass at The Guardian’s Changing Media Summit
This session at The Guardian's tech-focussed conference took a deep dive into Snapchat's world. See and download the presentation.
5 Life Lessons We Can All Salvage From Trump’s Presidential Election
What career lessons can we take from Donald Trump's surprise election as president of the United States of America?
Thank You Pret A Manger
The vegetarian and vegan Pret A Manger is here to stay with more on the way, due to its success.
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Marketing KPIs Examples: Your Guide to Measuring Success
In the rapidly evolving world of digital marketing, it is crucial for businesses to track and analyze their performance. Marketing Key Performance Indicators (KPIs)...