More

    Digital Marketing

    Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

    Build a Social Media Strategy with ChatGPT: Prompts + Guide

    Reaching your customers online without a social media strategy is like sailing without a compass - you might move, but you're unlikely to reach...

    5 Power Tips for Copywriting in Social Media

    Woman sitting writing a social media post
    Social media marketing is special. It’s unique because it is one of the few ways that marketers can accurately target populations based on their...

    How To Have Great Ideas: The 4 ‘Rooms’ of Inspiration

    Thanks to my business partner Chris, who basically insisted I read it, I’ve just finished ‘A Book About Innocent’, a frank and very readable...

    12 Best Hotels on Social Media in 2026

    Social media is increasingly being used by travellers to research their next holiday, using platforms like Instagram, TikTok and Facebook to get a feel...

    Are Productivity Tools Helping Us To Procrastinate?

    Do to-do apps, project management tools and the like really help productivity, or are they giving us yet another reason to indulge in useless busy-ness?

    HOW TO: Customise New Facebook Profiles (With Free PSD)

    There have been some amazingly creative uses of Facebook’s new profile layout recently: You can see more cool examples here and here. There are two ways to...

    12 Most Creative Brands on TikTok: Examples and Ideas

    As TikTok continues to take the social media world by storm, surpassing 1 billion monthly active users and now looking to take on video...

    Track Website Traffic from LLMs Like ChatGPT: Free Dashboard

    Screenshot of a Looker Studio dashboard showing traffic from LLMs like ChatGPT.
    If you’ve ever wondered how much traffic your website is getting from ChatGPT, Gemini, Claude, or Perplexity—you can now track it. AI tools are...

    LinkedIn Vertical Video: A Straightforward Guide

    LinkedIn Vertical Video
    There's a new video platform in town (I know, another thing to add to the to-list). LinkedIn vertical video just landed, and it’s clear...

    The Content Calendar is Killing Your Social Marketing

    Listen to this article: It is often said that to succeed in content marketing you must be useful or entertaining. Because by doing this, you’re...