Digital Marketing

Social media marketing is special. It’s unique because it is one of the few ways that marketers can accurately target populations based on their likelihood of wanting to buy specific products and services. Data published by Statista suggests that almost half of the world’s population...

Looking to create an amazing TikTok video but don't know where to start? Canva has got you covered! We've created a list of 10 templates that will cover you for most types of video you'll create. Whether you're a business or a budding TikTok...

Have you ever created a fantastic piece of content for your Instagram, only to have your ego bruised by little to zero engagement on the post? Unlike the Kylie Jenners of this world, we can't guarantee a thoughtless post on our feed will go...

In today's world, where consumers are bombarded with marketing messages at every turn, it's more important than ever to differentiate your brand and make an impact. Enter Simon Sinek's Golden Circle, a powerful concept that can revolutionize your marketing strategy. By starting with "why," you...

Social media is more than just funny memes and cat videos. Today it's where consumers learn about, engage with and buy new products. Where they get to know brands, and develop loyalties that can last a lifetime. But so many businesses still lack the right...

Do to-do apps, project management tools and the like really help productivity, or are they giving us yet another reason to indulge in useless busy-ness?

Often, we can get caught up with figures when trying to measure the success of our digital marketing efforts. How many followers, likes, or shares to name a few.  But here’s some food for thought - are we even preaching to the correct audience? How...