Podcasting Masterclass: How to Plan, Produce & Promote Your Podcast in 2021

online, 1pm - 3pm GMT, Wed 20th January 2021

Join a professional podcast producer and host of the Digital Marketing Institute's podcast for a masterclass on launching your own show.

Course Details

Podcasting Masterclass: How to Plan, Produce & Promote Your Podcast in 2021

1pm to 3pm GMT, Wednesday 20th January 2021
Online via Zoom | 2 hours | £69 (early bird price until 1st Jan)

If you're thinking of launching a podcast for your business, or around a personal passion, this is the workshop for you.

I've been producing and hosting podcasts since the 00s, where at MySpace I produced a whole host of music-focussed content. Nowadays I'm the host of the Digital Marketing Institute's 'Ahead of the Game' podcast, and produce shows professionally for business clients.

Podcasting is once again booming, but this time it's hit the mainstream and isn't going anywhere. A podcast is one of the most intimate and engaged channels you can develop a relationship with your audience through, and could transform your business. But where do you start?

I'll guide you through the whole process from planning to recording, from editing to promoting. I'll go into detail about equipment, software and workflows in a way that anyone can follow. I'll share hard-won lessons about dealing with clients, guests, technical nightmares and more!

In this workshop, I will help you:
  • Assess whether a podcast is a good fit for your business
  • Know who's doing it well, and why it works for them
  • Devise a theme and a format for your show
  • Research your audience to understand what they want
  • Give your show a name and branding that stands out
  • Line up guests and contributors
  • Choose equipment, whatever your budget
  • Learn how to edit your podcast with inexpensive (or free) software
  • Understand the basic principles of audio production, even if you've never done it
  • Know how to publish your podcast across all the main platforms and apps
  • Learn about promotional tools to grow your audience from day one
There will be plenty of time for questions throughout and you'll be welcome to email me afterwards with follow-up questions too 😊

Buy Tickets

Hi, I'm Will your podcasting teacher

Who am I and why should you trust me to teach you?

I've been producing and hosting podcasts since the 00s, where at MySpace I produced a whole host of music-focussed content. Nowadays I'm the host of the Digital Marketing Institute's 'Ahead of the Game' podcast, and produce them professionally for business clients too.

Today I run marketing and creative skills courses for the biggest training providers including University College Dublin, The Institute of Data & Marketing and the Digital Marketing Institute. I'm also a regular guest on TalkRadio and Times Radio (UK) where I offer my expertise on the digital stories of the day. In my early career I taught music production in Ealing, London where I deepened my passion for everything audio in the incredible studios there.

It's safe to say that I've seen a lot in my career, from global superstars losing their temper two minutes before my interview, to complete technical failures in the middle of live broadcasts. I've produced podcasts in multi-million-dollar studios and on the noisy city streets with an iPhone. Having tried a hundred ways to produce audio I'll give you the simplest, budget-friendly ways to get a great podcast out there!

Why People Love My Courses

I recently did the Social Media and Content Marketing Course with Will. I found it really useful, and learned a lot over the 2 days. Working in a Digital Marketing Agency, I am constantly trying to up-skill myself, and these courses allowed me to do just that.
Will has been amazing in relation to any follow up questions I have had since completing the course. I would definitely recommend this course!

Joanne Ryan

Digital Marketing Manager, Transpose Digital

Will is great. I attended a one-day workshop with him recently on social media, just to brush up on my skills. The guy knows his stuff. He’s very practical and helpful. No waffle or nonsense. He’s also great at following up and answering any questions. I would have no hesitation in recommending his workshops and consultancy services.

Dan Jensen

Co-Founder, Passion for Creative

Brands I've Trained

Brands I've Created Campaigns For

Master the Art of Marketing

Join me in Waterford City for 3 days of interactive, practical training on the most vital disciplines of modern digital marketing.

I'll be sharing my experience working with the world's top brands on digital campaigns, gained from working in a social network, a global ad agency and building my own successful agency in London.

Whether you join for one, two or all three days, you'll leave with a whole new set of skills and an action plan to take your marketing to the next level.

Why This Course?

  • Practical run-through of how to do launch your podcast
  • Interactive session with a recognised podcasting expert
  • Delivered through Zoom - easily accessible on any device
  • An open, friendly session where no question is a stupid one
  • Go away with templates and a plan, as well as a recording of the workshop
  • Post-course support from me as you put your new skills into practice

Why Now?

  • It's harder than ever to get seen online today, so your digital content needs to avoid those all-too-common mistakes
  • The web is changing faster than ever before, and it can feel impossible to keep up. This course will bring you up to speed
  • Whether you're a sole trader or work within a global brand, you could be engaging with your audience on a much deeper level through podcasts. I'll show you how!

Why Me?

  • Trained 1000's of marketers from companies great and small
  • Trusted by the biggest academic training providers - DMI, IDM, UCD etc
  • Unique breadth of knowledge, from technical to business strategy
  • I've worked with some of the world's most loved brands, and startups too
  • Regularly appear on TV and radio to share my experience and expertise
  • Deliver complex subject matter in engaging and memorable ways

How It Works

Learn From the Comfort of Your Own Home

This workshop takes place on the popular video conferencing service Zoom. This works on any platform or device, making it easy for everyone to join and get the most out of the session.

There's plenty of time for questions throughout, and you can email me anytime afterwards as you put your new skills into practice.

Access to the materials and worksheets, along with the Zoom webinar link will be sent to you in the emails leading up to the workshop so they're always available for you before and after the session.

Upon completion of the workshop, you'll receive a certificate to add to your LinkedIn profile.

I really feel that I learned lots and enjoyed it thoroughly. Great teacher, great content, big thumbs up!

Deirdre Adams

Waterford Institute of Technology

Podcasting Masterclass: How to Plan, Produce & Promote Your Podcast in 2021

online, 1pm - 3pm GMT, Wed 20th January 2021

Join a professional podcast producer and host of the Digital Marketing Institute's podcast for a masterclass on launching your own show.