Social Media Marketing
1-Day Course

Learn how to effectively grow a thriving, engaged community around your brand using the latest social media marketing tactics and tools.

An in-house course that can be run via Zoom or in-person at your office.

Course Details

Social Media Marketing - In-House 1-Day Course

Online via Zoom or at your office | 7 hours certified CPD

In this dynamic and interactive one-day course we'll look at the game-changing brands and influencers shaping the future of social, and put together our own strategy for success.

From content planning and creation to platform strategy and analytics this online course, delivered over Zoom, will cover it all.

Whether you're in the dark about how to get started in social, or want to get the latest best practice on advanced social advertising techniques this course is for anyone who's keen to level up their social media marketing skills.

In this workshop, you will learn how to:
  • Decide which platforms are best for you
  • Know what to post, how and when
  • Beat the algorithms to get seen
  • Create thumb-stopping content on any budget
  • Drive engagement and sales
  • Measure & learn what works
  • Run paid social media ad campaigns
There will be plenty of time for questions throughout and you'll be welcome to email me afterwards with follow-up questions too 😊

This is a certified training course - earning you 7 hours of CPD and a globally-recognised course certificate to add to your CV and LinkedIn profile.

Hi, I'm Will, your social media teacher

Who am I and why should you trust me to teach you?

I've been creating high-profile social media content and campaigns with the world's most loved brands and talent since my days as Editor of MySpace in the 2000's. More recently I ran London agency Harkable, winning clients like Samsung, Spotify, Microsoft and Net A Porter with innovative digital campaigns.

Today I run digital marketing and social media courses for the biggest training providers including University College Dublin, The Institute of Data & Marketing and the Digital Marketing Institute.

I'm the host of 'Ahead of the Game', the Digital Marketing Institute's podcast, and I'm a regular contributing expert on TalkRadio and Times Radio (UK) where I offer my expertise on the digital stories of the day.

Why People Love My Courses

I recently did the Social Media and Content Marketing Course with Will. I found it really useful, and learned a lot over the 2 days. Working in a Digital Marketing Agency, I am constantly trying to up-skill myself, and these courses allowed me to do just that.
Will has been amazing in relation to any follow up questions I have had since completing the course. I would definitely recommend this course!

Joanne Ryan

Digital Marketing Manager, Transpose Digital

Will is great. I attended a one-day workshop with him recently on social media, just to brush up on my skills. The guy knows his stuff. He’s very practical and helpful. No waffle or nonsense. He’s also great at following up and answering any questions. I would have no hesitation in recommending his workshops and consultancy services.

Dan Jensen

Co-Founder, Passion for Creative

Brands I've Trained

Brands I've Created Campaigns For

Master the Art of Marketing

Join me in Waterford City for 3 days of interactive, practical training on the most vital disciplines of modern digital marketing.

I'll be sharing my experience working with the world's top brands on digital campaigns, gained from working in a social network, a global ad agency and building my own successful agency in London.

Whether you join for one, two or all three days, you'll leave with a whole new set of skills and an action plan to take your marketing to the next level.

Why This Course?

  • Certified training that earns CPD (continuing professional development) hours
  • Gain a recognised certificate that you can add to your CV right away
  • Learn the latest techniques and tactics to drive growth in social media
  • An open, friendly session where no question is a stupid one
  • Post-course support from me as you put your new skills into practice

Why Now?

  • It's harder than ever to get seen in social media today, so your content needs to stand out. I'll show you how to make that happen!
  • The web is changing faster than ever before, and it can feel impossible to keep up. This course will bring you up to speed
  • Whether you're a sole trader or work for a global brand, you probably have the same issues and questions, and I'm here to answer them for you

Why Me?

  • Trained 1000's of marketers from companies great and small
  • Trusted by the biggest academic training providers - DMI, IDM, UCD etc
  • Unique breadth of knowledge, from technical to business strategy
  • I've worked with some of the world's most loved brands, and startups too
  • Regularly appear on TV and radio to share my experience and expertise
  • Deliver complex subject matter in engaging and memorable ways

How It Works

Learn From Anywhere in the World

This workshop can take place on the popular video conferencing service Zoom. This format has proven very successful for hands-on digital courses like this one where there are a lot of on-screen walk-throughs of platforms and tools.

There's plenty of time for questions as we go through the course, and you can email me anytime afterwards as you put your new skills into practice.

After the course you'll get the slides, any worksheets and a recording of our session to access anytime.

Upon completion of the workshop, you'll receive a certificate to add to your LinkedIn profile.

I really feel that I learned lots and enjoyed it thoroughly. Great teacher, great content, big thumbs up!

Deirdre Adams

Waterford Institute of Technology

Social Media Marketing
1-Day Course

Learn how to effectively grow a thriving, engaged community around your brand using the latest social media marketing tactics and tools.

An in-house course that can be run via Zoom or in-person at your office.