Influencer Marketing: The Complete Guide

online, 1pm - 3pm GMT, Thu 18th March 2021

Go through an influencer campaign from start to finish, learning from the best brands, and led by an industry expert.

Learn How to Grow With Influencers (the Right Way!)

  • Learn how to build your campaign step-by-step - there's a plan template and other tools I'll share with you
  • Hear all about the pitfalls from an experienced influencer - i.e. what NOT to do
  • How to find the right influencers for your business, reach out to them and work together
  • Post-course support from me as you put your new skills into practice (i.e. email me anytime, I'm here for you 😊)

"By far the best course on Influencer Marketing! He knows what he is talking about, thank you!"

Elbabo Daboi

Skillshare Student

I really feel that I learned lots and enjoyed it thoroughly. Great teacher, great content, big thumbs up!

Deirdre Adams

Waterford Institute of Technology

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Course Details

Influencer Marketing: The Complete Guide

1pm to 3pm GMT, Thursday 18th March 2021
Online via Zoom | 2 hours | £69 (early bird price)

You’ll learn how to create your own influencer marketing campaign from start to finish with lots of guidance, tips and hacks along the way.
We'll get straight into exactly how the top agencies and brands find the right influencers, and work with them to create truly impactful marketing that cuts through the noise.

Expect detailed walkthroughs of the key tools being used today, and whether you’ve never worked in digital marketing before, or you’re a pro who just needs a refresher, this course has everything you need to get started.

You'll get a campaign template complete with timed plan, influencer research results, reporting sheet and a handy tool to create your own tracking URLs.


  • Introduction
  • The Influencer Marketing Industry
  • Campaign Plan
  • Creative Ideas
  • Avoiding Pitfalls
  • Influencer Research with Buzzsumo
  • Followerwonk & Tweetreach
  • Ninja Outreach and SocialBlade
  • Making Contact
  • Executing Your Campaign
  • Tracking & Reporting

Hi, I'm Will your influencer marketing teacher

Who am I and why should you trust me to teach you?

I've been creating high-profile content with the world's most loved brands and talent since my days as Editor of MySpace in the 2000's.

I've worked directly with influencers large and small, and been an influencer myself (in technology) in conjunction with brands like Xbox, Samsung, Penguin Books, Net A Porter, Activision and lots more.

Today I run courses for the biggest training providers including University College Dublin. I'm the host of the Digital Marketing Institute's marketing podcast 'Ahead of the Game' and regularly appear on radio and TV to offer my insights on digital stories of the day.

Why People Love My Courses

I recently did the Social Media and Content Marketing Course with Will. I found it really useful, and learned a lot over the 2 days. Working in a Digital Marketing Agency, I am constantly trying to up-skill myself, and these courses allowed me to do just that.
Will has been amazing in relation to any follow up questions I have had since completing the course. I would definitely recommend this course!

Joanne Ryan

Digital Marketing Manager, Transpose Digital

Will is great. I attended a one-day workshop with him recently on social media, just to brush up on my skills. The guy knows his stuff. He’s very practical and helpful. No waffle or nonsense. He’s also great at following up and answering any questions. I would have no hesitation in recommending his workshops and consultancy services.

Dan Jensen

Co-Founder, Passion for Creative

Brands I've Trained

Brands I've Created Campaigns For

Master the Art of Marketing

Join me in Waterford City for 3 days of interactive, practical training on the most vital disciplines of modern digital marketing.

I'll be sharing my experience working with the world's top brands on digital campaigns, gained from working in a social network, a global ad agency and building my own successful agency in London.

Whether you join for one, two or all three days, you'll leave with a whole new set of skills and an action plan to take your marketing to the next level.

"Very helpful class, I learned a lot. Actionable takeaways and great examples. Thanks very much!"

Chase Warrington

Skillshare Student

I attended this course in November and it was fantastic. Will is at the cutting edge of this fast moving social media world we now operate in. I would highly recommend Will as a social media expert.

Edel Rowe

Marketing Director, Waterford Health Park

Why This Course?

  • Practical run-through of how to do influencer marketing properly
  • Interactive session with a recognised marketing expert
  • Delivered through Zoom - easily accessible on any device
  • An open, friendly session where no question is a stupid one
  • Go away with templates and a plan, as well as recordings of the workshop
  • Post-course support from me as you put your new skills into practice

Why Now?

  • It's harder than ever to get seen online today, so your digital marketing needs to avoid those all-too-common mistakes
  • The web is changing faster than ever before, and it can feel impossible to keep up. These online courses will bring you up to speed
  • Whether you're a sole trader or work within a global brand, you need to understand digital marketing in today's business environment to acquire new customers and keep them loyal

Why Me?

  • Trained 1000's of marketers from companies great and small
  • Trusted by the biggest academic training providers - DMI, IDM, UCD etc
  • Unique breadth of knowledge, from technical to business strategy
  • I've worked with some of the world's most loved brands, and startups too
  • Regularly appear on TV and radio to share my experience and expertise
  • Deliver complex subject matter in engaging and memorable ways

How It Works

Learn From the Comfort of Your Own Home

This workshop takes place on the popular video conferencing service Zoom. This works on any platform or device, making it easy for everyone to join and get the most out of the session.

There's plenty of time for questions throughout, and you can email me anytime afterwards as you put your new skills into practice.

Access to the materials and worksheets, along with the Zoom webinar link will be sent to you in the emails leading up to the workshop so they're always available for you before and after the session.

Upon completion of the workshop, you'll receive a certificate to add to your LinkedIn profile.

Influencer Marketing: The Complete Guide

online, 1pm - 3pm GMT, Thu 18th March 2021

Go through an influencer campaign from start to finish, learning from the best brands, and led by an industry expert.