Content Marketing - Online 1-Day Course

online, 10am - 5pm GMT, Tue 2nd February 2021

Learn how to market your company by creating content that people want to see, enjoy and share.
Certified training course - 7 hours CPD

Course Details

Content Marketing - Online 1-Day Training Course

10am to 5pm GMT, Tuesday 2nd February 2021

Online via Zoom | 7 hours certified CPD
£279 (early bird price until 1st Jan)

In this comprehensive one-day online course, delivered over Zoom, we'll cover all aspects of the most important marketing discipline in 2020 and beyond.

This is no ordinary, boring training course. It's a highly interactive deep-dive into how great content marketing is planned, made and promoted. You'll complete your own personalised action plan as we progress through the course.

From devising a robust strategy and generating ideas, through to producing great content and ensuring that the right people see it, you'll leave this online course armed with truly actionable insights, knowledge, tips and hacks that you can start using right away.

In this workshop, you will learn how to:
  • Write search-optimised blogs
  • Produce video and podcasts
  • Shoot and edit eye-catching photos
  • Do it all with just a smartphone
  • Get your content seen by your target audience
  • Turn engagement into sales
There will be plenty of time for questions throughout and you'll be welcome to email me afterwards with follow-up questions too 😊

This is a certified training course - earning you 7 hours of CPD and a globally-recognised course certificate to add to your CV and LinkedIn profile.

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Hi, I'm Will, your content marketing teacher

Who am I and why should you trust me to teach you?

I've been creating high-profile digital content and campaigns with the world's most loved brands and talent since my days as Editor of MySpace in the 2000's. More recently I ran London digital agency Harkable, winning clients like Samsung, Spotify, Penguin Books and Net A Porter with innovative content-led campaigns.

Today I run digital marketing and social media courses for the biggest training providers including University College Dublin, The Institute of Data & Marketing and the Digital Marketing Institute.

I'm the host of 'Ahead of the Game', the Digital Marketing Institute's podcast, and I'm a regular contributing expert on TalkRadio and Times Radio (UK) where I offer my expertise on the digital stories of the day.

Why People Love My Courses

I recently did the Social Media and Content Marketing Course with Will. I found it really useful, and learned a lot over the 2 days. Working in a Digital Marketing Agency, I am constantly trying to up-skill myself, and these courses allowed me to do just that.
Will has been amazing in relation to any follow up questions I have had since completing the course. I would definitely recommend this course!

Joanne Ryan

Digital Marketing Manager, Transpose Digital

Will is great. I attended a one-day workshop with him recently on social media, just to brush up on my skills. The guy knows his stuff. He’s very practical and helpful. No waffle or nonsense. He’s also great at following up and answering any questions. I would have no hesitation in recommending his workshops and consultancy services.

Dan Jensen

Co-Founder, Passion for Creative

Brands I've Trained

Brands I've Created Campaigns For

Master the Art of Marketing

Join me in Waterford City for 3 days of interactive, practical training on the most vital disciplines of modern digital marketing.

I'll be sharing my experience working with the world's top brands on digital campaigns, gained from working in a social network, a global ad agency and building my own successful agency in London.

Whether you join for one, two or all three days, you'll leave with a whole new set of skills and an action plan to take your marketing to the next level.

Why This Course?

  • Certified training that earns CPD (continuing professional development) hours
  • Gain a recognised certificate that you can add to your CV right away
  • Delivered through Zoom - easily accessible on any device
  • An open, friendly session where no question is a stupid one
  • Post-course support from me as you put your new skills into practice

Why Now?

  • It's harder than ever to get seen online today, so your content needs to stand out. I'll show you how to make that happen!
  • The web is changing faster than ever before, and it can feel impossible to keep up. This course will bring you up to speed
  • Whether you're a sole trader or work for a global brand, you probably have the same issues and questions, and I'm here to answer them for you

Why Me?

  • Trained 1000's of marketers from companies great and small
  • Trusted by the biggest academic training providers - DMI, IDM, UCD etc
  • Unique breadth of knowledge, from technical to business strategy
  • I've worked with some of the world's most loved brands, and startups too
  • Regularly appear on TV and radio to share my experience and expertise
  • Deliver complex subject matter in engaging and memorable ways

How It Works

Learn From the Comfort of Your Own Home

This workshop takes place on the popular video conferencing service Zoom. This works on any platform or device, making it easy for everyone to join and get the most out of the session.

There's plenty of time for questions throughout, and you can email me anytime afterwards as you put your new skills into practice.

Access to the materials and worksheets, along with the Zoom webinar link will be sent to you in the emails leading up to the workshop so they're always available for you before and after the session.

Upon completion of the workshop, you'll receive a certificate to add to your LinkedIn profile.

I really feel that I learned lots and enjoyed it thoroughly. Great teacher, great content, big thumbs up!

Deirdre Adams

Waterford Institute of Technology

Content Marketing - Online 1-Day Course

online, 10am - 5pm GMT, Tue 2nd February 2021

Learn how to market your company by creating content that people want to see, enjoy and share.