SEO: An Introduction to Search Engine Optimisation

online, 3 hours

Learn the essential skills, tools and tactics for driving more organic search traffic to a website, in this bespoke workshop for your team or company.

Course Details

SEO: An Introduction to
Search Engine Optimisation

Online via Zoom | 3 hours

In an increasingly noisy digital world - saturated social media feeds, clogged-up email inboxes and ads everywhere - there remains a highly effective channel through which to reach your target customers - Google Search.

Simply by identifying and providing the information that your target audience is seeking, you can build awareness, trust and ultimately sales.

This practical course will walk you through the entire process of getting your website seen by the right people. It's a live and interactive course meaning lots of time for questions to ensure that you leave with a solid understanding of SEO.

In this course, you will learn all about:
  • Keyword research
  • How Google's algorithms work
  • Website optimisation
  • Creating content on a budget
  • Building backlinks to improve ranking
  • Making your site more clickable in search results
  • The latest free tools to make SEO easy
There will be plenty of time for questions throughout and you'll be welcome to email me afterwards with follow-up questions too 😊

This is a certified training course - earning you 3 hours of CPD and a globally-recognised course certificate to add to your CV and LinkedIn profile.

Hi, I'm Will, your SEO teacher

Who am I and why should you trust me to teach you?

I've been working with brands large and small on their digital marketing for years. Companies like Samsung, Spotify, Penguin Books, MoneySupermarket and Net A Porter have trusted me to create innovative campaigns, supported by major advertising budgets.

Today I run digital marketing and social media courses for the biggest training providers including the Digital Marketing Institute, The Institute of Data & Marketing and University College Dublin.

I'm the host of popular marketing podcast 'Ahead of the Game' by the Digital Marketing Institute, and I'm a regular contributing expert on TalkRadio and Times Radio (UK) where I offer my expertise on the digital stories of the day.

Why People Love My Courses

I recently did the Social Media and Content Marketing Course with Will. I found it really useful, and learned a lot over the 2 days. Working in a Digital Marketing Agency, I am constantly trying to up-skill myself, and these courses allowed me to do just that.
Will has been amazing in relation to any follow up questions I have had since completing the course. I would definitely recommend this course!

Joanne Ryan

Digital Marketing Manager, Transpose Digital

Will is great. I attended a one-day workshop with him recently on social media, just to brush up on my skills. The guy knows his stuff. He’s very practical and helpful. No waffle or nonsense. He’s also great at following up and answering any questions. I would have no hesitation in recommending his workshops and consultancy services.

Dan Jensen

Co-Founder, Passion for Creative

Brands I've Trained

Brands I've Created Campaigns For

Master the Art of Marketing

Join me in Waterford City for 3 days of interactive, practical training on the most vital disciplines of modern digital marketing.

I'll be sharing my experience working with the world's top brands on digital campaigns, gained from working in a social network, a global ad agency and building my own successful agency in London.

Whether you join for one, two or all three days, you'll leave with a whole new set of skills and an action plan to take your marketing to the next level.

Why This Course?

  • Certified training that earns CPD (continuing professional development) hours
  • Gain a recognised certificate that you can add to your CV right away
  • Get straight to the details of how to move up the rankings in Google search results
  • Interactive and engaging training, giving you practical skills you can use right away
  • Post-course support from me as you put your new skills into practice

Why Now?

  • It's harder than ever to get seen online today, so you need to start working on your visibility in search engines now
  • The web is changing faster than ever before, and it can feel impossible to keep up. This course will bring you up to speed
  • Whether you're a sole trader or work for a global brand, you probably have the same issues and questions, and I'm here to answer them for you

Why Me?

  • Trained 1000's of marketers from companies great and small
  • Trusted by the biggest academic training providers - DMI, IDM, UCD etc
  • Unique breadth of knowledge, from technical to business strategy
  • I've worked with some of the world's most loved brands, and startups too
  • Regularly appear on TV and radio to share my experience and expertise
  • Deliver complex subject matter in engaging and memorable ways

How It Works

Learn From the Comfort of Your Own Home

This workshop takes place on the popular video conferencing service Zoom. This works on any platform or device, making it easy for everyone to join and get the most out of the session.

There's plenty of time for questions throughout, and you can email me anytime afterwards as you put your new skills into practice.

Access to the materials and worksheets, along with the Zoom webinar link will be sent to you in the emails leading up to the workshop so they're always available for you before and after the session.

Upon completion of the workshop, you'll receive a certificate to add to your LinkedIn profile.

I really feel that I learned lots and enjoyed it thoroughly. Great teacher, great content, big thumbs up!

Deirdre Adams

Founder, Jim Jams

SEO: An Introduction to Search Engine Optimisation

online, 3 hours

Learn the essential skills, tools and tactics for driving more organic search traffic to a website, in this bespoke workshop for your team or company.