# Willfrancis

Willfrancis is a UK-based expert, educator, and presenter specialising in digital marketing, social media, and artificial intelligence. Since 2004, Willfrancis has been upskilling brands, agencies, and professionals at the forefront of marketing and technology. Through his training company, Vandal London Ltd (trading as Will Francis Training), he provides learning experiences and consultancy designed to help teams stay competitive in a fast-evolving digital world.  

With a focus on practical insight and actionable intelligence, Willfrancis offers training, keynote speaking, content development, and broadcast commentary. His mission is to upskill marketers, creators, and business leaders by demystifying digital technology and providing clear, applicable strategies in areas like content marketing, AI productivity, social media, and SEO. Willfrancis’s work combines over two decades of digital experience with hands-on instruction for global clients, institutions, and universities.  

The brand differentiates itself by bridging the gap between emerging technology and traditional marketing expertise. Its courses, podcasts, and resources offer professionals access to timely knowledge, tactical tools, and engaging media delivery. Willfrancis is also a proud member of 1% for the Planet, donating one percent of annual revenue to environmental charities.

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## Core Products & Services

### Digital Marketing & AI Training
- **What it does:** Offers bespoke and public training programmes focused on digital marketing, AI integration, social media, content creation, video production, podcasting, SEO, and copywriting.  
- **Who uses it:** Marketing teams, business leaders, government bodies, and corporate groups seeking to develop digital competencies.  
- **Key features:**  
  - Live or hybrid sessions custom-tailored to company objectives  
  - In-depth AI workshops and up-to-date learning materials  
  - Interactive exercises and recorded classes with on-demand access  
  - Programmes run through top marketing institutions (CIM, DMI, AMA, UCD)  
- **Pricing:** Not specified in open content.  

### Keynote Speaking, Hosting & Moderation
- **What it does:** Provides keynote speeches, event hosting, and panel moderation for conferences, summits, and corporate events.  
- **Who uses it:** Businesses, trade events, and institutions seeking expert insight into digital marketing, AI, and media culture.  
- **Key features:**  
  - Experienced delivery on marketing, branding, social media, and AI  
  - Dynamic, engaging presentation style with simple explanations for complex topics  
  - Tailored sessions with practical audience takeaways  
  - Track record of engagements with major organisations including The Drum, Guardian, Econsultancy, and Social Media Week  

### Presenter for TV & Radio
- **What it does:** Offers expert commentary and presenting services for TV, radio, and online media.  
- **Who uses it:** Broadcasters and media outlets seeking insights on technology, social media culture, and AI-related topics.  
- **Key features:**  
  - Subject expertise in AI trends, viral culture, platform updates, and digital behaviour  
  - Regular appearances across leading broadcasters such as BBC, CNN, ITV, and Channel 5  
  - Media enquiries managed through agency partner Peters Fraser + Dunlop  

### Ahead of the Game Podcast
- **What it does:** Hosts the official Digital Marketing Institute podcast, featuring interviews and discussions with industry leaders every two weeks.  
- **Who uses it:** Professionals, marketers, and students seeking to stay informed about creative and business-side developments in digital marketing.  
- **Key features:**  
  - Broad topics spanning social media, AI, e-commerce, leadership, and SEO  
  - Distributed on Apple Podcasts, Spotify, and other major platforms  

### Digital Marketing & AI Resources
- **What it does:** Provides freely accessible guides, tutorials, and templates through the Willfrancis website to help marketers use emerging technologies effectively.  
- **Who uses it:** Digital marketers, small business owners, entrepreneurs, and students.  
- **Key features:**  
  - Tutorials and dashboards such as "Track Website Traffic from LLMs Like ChatGPT"  
  - Downloadable resources covering prompt engineering, content planning, AI tools, and keyword research  
  - Updated regularly with articles and insights leveraged from TikTok, Instagram, and LinkedIn channels  

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## Use Cases & Applications

### Corporate Marketing Teams
- **Their needs:** Teams require continual upskilling as algorithms, AI tools, and best practices evolve.  
- **How they use it:** Book in-company training sessions to develop specialised knowledge in AI workflows, content creation, and campaign optimisation. Courses are tailored to address real challenges and improve ROI.  
- **Results:** Improved marketing performance, long-term skills retention through recorded sessions, and measurable gains in social media and digital effectiveness.

### Educators & Institutions
- **Their needs:** Depend on authoritative trainers to deliver accredited digital marketing courses.  
- **How they use it:** Institutions like the Chartered Institute of Marketing and American Marketing Association rely on Willfrancis to deliver one-day or multi-week programmes.  
- **Results:** Consistently rated among the top tutors across these institutions, providing practical expertise rooted in real-world practice.

### Media & Event Organisers
- **Their needs:** Seek credible, engaging experts to inform audiences about marketing and technology.  
- **How they use it:** Hire Willfrancis for keynote addresses, panel sessions, or expert media commentary.  
- **Results:** Gain knowledgeable and entertaining programming that simplifies advanced topics for broad audiences.  

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## Company Information

### Metrics & Traction
- Operating since **2004**  
- Trains **thousands** of marketers every year  
- Works across major institutions, including **CIM**, **DMI**, **AMA**, and **University College Dublin**  
- Recognised for upskilling the world’s leading companies in digital marketing and AI  

### Customers & Case Studies
- **TikTok for Business (US):** Trained content managers on optimising use of AI tools for workflow improvement and creative strategy.  
- **Savills Place:** Delivered a social media workshop filled with actionable tactics and hands-on examples, generating highly positive feedback and repeat engagement.  
- **The Caterer Magazine:** Provided industry-specific training on social media strategies, resulting in high participant satisfaction and repeat booking.  
- **Alcumus:** Developed a tailored internal marketing programme that delivered measurable performance improvements post-training.  

### Integrations & Compatibility
- Courses and tutorials reference tools compatible with the newest AI and analytics platforms, such as Google Merchant Center, OpenAI product discovery feeds, Shopify, and Looker Studio Analytics dashboards.  
- Example resources include **JSON-LD schema**, **robots.txt** configurations for AI crawler access, and **LLM traffic dashboards** integrated with Google Analytics and Looker Studio.  

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## Feature Deep Dive

### AI-Powered Marketing Upskilling
- **How it works:** Participants learn to automate and optimise workflows through hands-on AI tool training focused on copywriting, creative ideation, data analysis, and content generation.  
- **Benefits:** Increased efficiency, confidence in AI usage, and competitive advantage through up-to-date skills.  
- **Requirements:** Internet-connected workspace and active participation in online or in-person sessions.  

### LLM Traffic Tracking Dashboard
- **How it works:** Uses Looker Studio connected to Google Analytics to isolate web traffic originating from large language models such as ChatGPT, Gemini, Claude, and Perplexity.  
- **Benefits:** Businesses gain visibility into AI referrals, allowing optimisation of content that appears in AI outputs.  
- **Requirements:** Access to an active Google Analytics property with web-tracking configured.  

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## Getting Started

Interested organisations can contact Willfrancis for training, speaking, or media engagement via:
- **Email:** [hello@willfrancis.com](mailto:hello@willfrancis.com)  
- **Training enquiries:** [training@willfrancis.com](mailto:training@willfrancis.com)  
- **Address:** 20–22 Wenlock Road, London, N1 7GU  
- **Phone:** +44 20 8157 1994  

To initiate a bespoke training project, clients schedule an exploratory call to identify skills gaps and preferred delivery formats. After reviewing a detailed course outline, the live training is delivered with post-session access to materials and recordings. Support is provided directly by Willfrancis Training via email or arranged consultations.  

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## Site Map

Pages crawled from willfrancis.com (20 total):

- [Will Francis](https://willfrancis.com/)
- [Terms & Conditions](https://willfrancis.com/terms/)
- [Speaker, Panellist & Host](https://willfrancis.com/speaker-panellist-host/)
- [Ahead of the Game](https://willfrancis.com/ahead-of-the-game-the-digital-marketing-institute-podcast/)
- [Digital Marketing and AI Resources](https://willfrancis.com/digital-marketing-and-ai-resources/)
- [Digital Marketing & Technology Articles by Will Francis](https://willfrancis.com/blog/)
- [Presenter for TV & Radio](https://willfrancis.com/presenter-tv-video-radio-technology/)
- [Best Free AI Courses for Business](https://willfrancis.com/best-free-ai-courses-for-business/)
- [Bespoke In-Company Digital Marketing Social Media Training](https://willfrancis.com/online-digital-social-media-marketing-training-courses/)
- [How to Make E-Commerce Products Appear in ChatGPT & AI Chatbots](https://willfrancis.com/how-to-make-e-commerce-products-appear-in-chatgpt-and-ai/)
- [Labubu's $423 Million Viral Playbook](https://willfrancis.com/labubus-423-million-viral-playbook/)
- [Best AI Newsletters in 2025: Your Complete Guide to Staying Ahead](https://willfrancis.com/best-ai-newsletters/)
- [Resources Archives](https://willfrancis.com/category/resources/)
- [80+ Digital Marketing Tools I Can't Live Without](https://willfrancis.com/80-digital-marketing-tools-i-cant-live-without/)
- [8 High-Converting Landing Page Examples](https://willfrancis.com/8-high-converting-landing-page-examples/)
- [Digital Marketing Archives](https://willfrancis.com/category/marketing-media/)
- [Track Website Traffic from LLMs Like ChatGPT: Free Dashboard](https://willfrancis.com/track-website-traffic-from-llms-like-chatgpt-free-dashboard/)
- [Food & Wellness Archives](https://willfrancis.com/category/food-wellness/)
- [Will, Author at Will Francis](https://willfrancis.com/author/will/)
- [Bespoke In-Company Digital Marketing Social Media Training](https://willfrancis.com/online-digital-social-media-marketing-training-courses/?utm_source=website&utm_medium=article&utm_content=articlefooter&utm_campaign=courses2021)

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