AI search visibility audit
Will Francis · https://willfrancis.com/how-to-get-your-business-on-chatgpt/

1. Generate the questions
Paste the following prompt into an AI assistant. Keep the resulting six questions for your next audit.

Help me find out whether AI assistants recommend my business to the right customers. Use any relevant details I’ve already supplied. Ask one question at a time and wait for my answer. Skip anything you already know. Find out which business I mean, what I sell, who buys it, where I serve them and which questions or constraints come up in real enquiries.

Once you have enough, write six standalone questions I can paste as written into fresh chats. One should name my business and ask about its offer, location or service area, and how to buy. The other five should sound like buyers at different stages of choosing. Leave my business name, URL and any clues that point only to me out of those five. Use the language and constraints I’ve given you. Ask for current web sources in each question.

Give me a blank results table with columns for date, assistant, question, business mentioned, recommended for the job, link to my website, other sources, and factual errors. Leave results empty until I supply actual answers. When I bring them back, help me find the first page or listing worth fixing and explain which answer led you there.

2. Test the questions
Use a fresh chat for each run, with web search on and personalisation off where available. Keep the market, language and settings consistent. Test the named question for accuracy and the five unnamed questions for discovery. If time is short, start with one of each. Open each cited source and check the fact yourself.

3. Log the answers
Copy this tab-separated header into a spreadsheet. Add one row per answer. Save zeroes too. For example, an assistant can recommend you using a third-party directory while giving no link to your website.

Date	Assistant and search setting	Market and language	Exact question	Named or unnamed	Run number	Business mentioned (yes/no)	Recommended for this job (yes/no)	Link to my site	Other source URLs	Factual error and supporting evidence	Action

4. Review
For each assistant, count the unnamed runs that recommended you and divide by all the unnamed runs you tested. Keep named answers separate and check their facts. Identify one change to make, record the date and repeat the same questions next month. Compare this with AI Assistant sessions and key events in GA4 for equal 28-day periods.