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Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

How To Have Great Ideas: The 4 ‘Rooms’ of Inspiration

Thanks to my business partner Chris, who basically insisted I read it, I’ve just finished ‘A Book About Innocent’, a frank and very readable account of how three guys started (and very nearly finished) Innocent Drinks, going from a van selling 24 smoothies at...

5 Power Tips for Copywriting in Social Media

Woman sitting writing a social media post
Social media marketing is special. It’s unique because it is one of the few ways that marketers can accurately target populations based on their likelihood of wanting to buy specific products and services. Data published by Statista suggests that almost half of the world’s population...

My Latest Posts For Brand Republic’s Social Media Blog

In a bid to spread my blogging far and wide across the internet like a thick but rich pollutant I’ve become a contributor for Brand Republic’s ‘The Wall’ blog which covers the latest developments in social media, marketing and technology. Here are my first posts....

HOW TO: Customise New Facebook Profiles (With Free PSD)

There have been some amazingly creative uses of Facebook’s new profile layout recently: You can see more cool examples here and here. There are two ways to do this, depending on whether you have Photoshop or not… WITH PHOTOSHOP STEP 1: Download this Photoshop PSD file: STEP 2: Drag a...

Video: My 3 Tips For Brands To Be Heard Online

My top tips to get your brand heard online, in digital and social media, through smart marketing.

Independent voices of 2011: Most influential non-celebrities on Twitter

The Independent listed their ‘voices of 2011’ today, highlighting the non-celebrities on Twitter who are 'setting the news agenda’. Pretty stoked to learn that I’m included in the Technology list. Being listed alongside the other eight in that list is an honour indeed :) Read:...

Want To Get Ahead? Say “No” More Often

To achieve great things, we need to create great opportunities. But we also need to know when to turn them down. The decision to say “no” to someone is hard to make, and saying it is harder still. So how we do we arrive...

How To Add Facebook ‘Like’ Button To Your Blog or Tumblr – UPDATED

Updated in May 2012 There doesn't seem to be a simple step-by-step guide on the web so I’m writing this, particularly for Tumblr users but it will apply to other platforms too… STEP 1: Copy this code: <meta property="og:title" content="{block:PostTitle}{PostTitle}{/block:PostTitle}"/> <meta property="og:site_name" content="{Title}"/> <meta property="og:image" content="{PortraitURL-128}"/> STEP 2: Go to tumblr.com/customize and click...

Digital Marketing Courses – 5 Best Free Online Training Resources

The vast array of courses available online these days doesn't necessarily mean they’re quality, it can be difficult to discern between the good, the bad and the ugly. Here's a list of some of the best free digital marketing courses on the web to help...

How the Instagram Algorithm Works in 2021 (and how to outsmart it)

Have you ever created a fantastic piece of content for your Instagram, only to have your ego bruised by little to zero engagement on the post? Unlike the Kylie Jenners of this world, we can't guarantee a thoughtless post on our feed will go...