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Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

Facebook Pages Upgrade – What You Need To Know

The old, and new Facebook pages at a glance On 10th March all Facebook Pages - i.e. pages which are not for personal accounts but for brands, businesses and organizations - will be upgraded to a new style consistent with personal profiles, with a picture gallery...

HOW TO: Customise New Facebook Profiles (With Free PSD)

There have been some amazingly creative uses of Facebook’s new profile layout recently:You can see more cool examples here and here. There are two ways to do this, depending on whether you have Photoshop or not… WITH PHOTOSHOP STEP 1: Download this Photoshop PSD file:STEP 2:...

My Latest Posts For Brand Republic’s Social Media Blog

In a bid to spread my blogging far and wide across the internet like a thick but rich pollutant I’ve become a contributor for Brand Republic’s ‘The Wall’ blog which covers the latest developments in social media, marketing and technology. Here are my first posts....

My Week Offline

I’m back online after a whole week off work and without any tweets, blog posts, photo uploads or much action between me and the internet at all. If you’re curious to know what it’s like to live without Facebook, Twitter, iPlayer, Digg or whatever it...

How To Add Facebook ‘Like’ Button To Your Blog or Tumblr – UPDATED

Updated in May 2012 There doesn't seem to be a simple step-by-step guide on the web so I’m writing this, particularly for Tumblr users but it will apply to other platforms too… STEP 1: Copy this code: <meta property="og:title" content="{block:PostTitle}{PostTitle}{/block:PostTitle}"/> <meta property="og:site_name" content="{Title}"/> <meta property="og:image" content="{PortraitURL-128}"/> STEP 2: Go to tumblr.com/customize...

The Content Calendar is Killing Your Social Marketing

Listen to this article:It is often said that to succeed in content marketing you must be useful or entertaining. Because by doing this, you’re adding value to people’s lives. Sadly, most content marketing is neither of these and therefore has no value to the people...

Is Social Media Listening Still Relevant in the Age of TikTok, WhatsApp and Snapchat?

Very Large Array, Socorro, United States
As social media users recede into private spaces, personal messaging apps and 'dark social' is social listening a worthwhile exercise for brands?

How To Have Great Ideas: The 4 ‘Rooms’ of Inspiration

Thanks to my business partner Chris, who basically insisted I read it, I’ve just finished ‘A Book About Innocent’, a frank and very readable account of how three guys started (and very nearly finished) Innocent Drinks, going from a van selling 24 smoothies at...

7 Free Social Media Training Courses on the Web

Social media is more than just funny memes and cat videos. Today it's where consumers learn about, engage with and buy new products. Where they get to know brands, and develop loyalties that can last a lifetime.But so many businesses still lack the right...

Change: A World In Flux – My #CogsTalks @ The Hospital

Here’s the presentation I gave this week at The Hospital in London, showing my take on how the digital world is changing and why this constant change shouldn’t scare us but rather is an endless source of opportunity. Here’s the presentation I gave and below...