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Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

Facebook Pages Upgrade – What You Need To Know

The old, and new Facebook pages at a glance On 10th March all Facebook Pages - i.e. pages which are not for personal accounts but for brands, businesses and organizations - will be upgraded to a new style consistent with personal profiles, with a picture gallery...

HOW TO: Customise New Facebook Profiles (With Free PSD)

There have been some amazingly creative uses of Facebook’s new profile layout recently: You can see more cool examples here and here. There are two ways to do this, depending on whether you have Photoshop or not… WITH PHOTOSHOP STEP 1: Download this Photoshop PSD file: STEP 2: Drag a...

My Latest Posts For Brand Republic’s Social Media Blog

In a bid to spread my blogging far and wide across the internet like a thick but rich pollutant I’ve become a contributor for Brand Republic’s ‘The Wall’ blog which covers the latest developments in social media, marketing and technology. Here are my first posts....

My Week Offline

I’m back online after a whole week off work and without any tweets, blog posts, photo uploads or much action between me and the internet at all. If you’re curious to know what it’s like to live without Facebook, Twitter, iPlayer, Digg or whatever it...

How To Add Facebook ‘Like’ Button To Your Blog or Tumblr – UPDATED

Updated in May 2012 There doesn't seem to be a simple step-by-step guide on the web so I’m writing this, particularly for Tumblr users but it will apply to other platforms too… STEP 1: Copy this code: <meta property="og:title" content="{block:PostTitle}{PostTitle}{/block:PostTitle}"/> <meta property="og:site_name" content="{Title}"/> <meta property="og:image" content="{PortraitURL-128}"/> STEP 2: Go to tumblr.com/customize and click...

How the Instagram Algorithm Works in 2021 (and how to outsmart it)

Have you ever created a fantastic piece of content for your Instagram, only to have your ego bruised by little to zero engagement on the post? Unlike the Kylie Jenners of this world, we can't guarantee a thoughtless post on our feed will go...

Digital Marketing Courses – 5 Best Free Online Training Resources

The vast array of courses available online these days doesn't necessarily mean they’re quality, it can be difficult to discern between the good, the bad and the ugly. Here's a list of some of the best free digital marketing courses on the web to help...

How To Have Great Ideas: The 4 ‘Rooms’ of Inspiration

Thanks to my business partner Chris, who basically insisted I read it, I’ve just finished ‘A Book About Innocent’, a frank and very readable account of how three guys started (and very nearly finished) Innocent Drinks, going from a van selling 24 smoothies at...

How Audience Personas Can Transform Your Digital Marketing

Often, we can get caught up with figures when trying to measure the success of our digital marketing efforts. How many followers, likes, or shares to name a few.  But here’s some food for thought - are we even preaching to the correct audience? How...

5 Power Tips for Copywriting in Social Media

Woman sitting writing a social media post
Social media marketing is special. It’s unique because it is one of the few ways that marketers can accurately target populations based on their likelihood of wanting to buy specific products and services. Data published by Statista suggests that almost half of the world’s population...