The Importance of Staying Social on Social Media

So you’ve landed yourself the role of a social media manager or social media marketer, perhaps without any concrete social media training or preparation? ...

12 Best Digital Marketing Podcasts to Keep You Sharp

Stay ahead in the fast-paced world of digital marketing with my curated list of the 12 Best Digital Marketing Podcasts to Keep You Sharp....

AI Tools for Social Media Marketing – Cheat Sheet with Mega-Prompt

A cheat sheet showing the best AI tools for social media marketing, with an overview of what they do.
AI tools are changing social media marketing fast. But with so many out there, finding the best ones for each job can slow you...

My Week Offline

I’m back online after a whole week off work and without any tweets, blog posts, photo uploads or much action between me and the...

How To Add Facebook ‘Like’ Button To Your Blog or Tumblr – UPDATED

Updated in May 2012 There doesn't seem to be a simple step-by-step guide on the web so I’m writing this, particularly for Tumblr users but it...

Best Video Editing Apps for TikTok

If you're serious about making quality TikTok videos, you're going to need some sort of editing tool. Whether simply stitching together multiple shots, or...

Keyword Research With ChatGPT + Free Tools

Effective keyword research with ChatGPT guides your entire content strategy, helping you produce content your audience genuinely values. Combining free keyword research tools like Ahrefs...

How To Create a ‘Welcome’ Landing Tab for New Facebook Pages

On 10th March 2011 Facebook will upgrade all pages for brands, companies and organisations to a new version of Pages, bringing the design in...

My Snapchat Masterclass at The Guardian’s Changing Media Summit

This session at The Guardian's tech-focussed conference took a deep dive into Snapchat's world. See and download the presentation.

Marketing KPIs Examples: Your Guide to Measuring Success

A motor car speedometer, lit in red at night.
In the rapidly evolving world of digital marketing, it is crucial for businesses to track and analyze their performance. Marketing Key Performance Indicators (KPIs)...