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      Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

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      Change: A World In Flux – My #CogsTalks @ The Hospital

      Here’s the presentation I gave this week at The Hospital in London, showing my take on how the digital world is changing and why...
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      Want To Get Ahead? Say “No” More Often

      To achieve great things, we need to create great opportunities. But we also need to know when to turn them down. The decision to...
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      I Took a Month Off Social Media: 7 Things I Found Out

      Today I’ve started using social media again after a month-long hiatus. It wasn’t a January detox thing, more just that I got busy writing...
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      8 High-Converting Landing Page Examples

      Paid clicks aren’t cheap. A single Google Search click averages $2.69 and jumps to $5.58 on LinkedIn. If you’re in a high‑competition niche those...
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      11 Timeless Copywriting Tips from Ad Legend David Ogilvy

      David Ogilvy, the legendary advertising executive, shared his wealth of knowledge in the famous "How to create advertising that sells" ad. Though originally published...
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      Track Website Traffic from LLMs Like ChatGPT: Free Dashboard

      Screenshot of a Looker Studio dashboard showing traffic from LLMs like ChatGPT.
      If you’ve ever wondered how much traffic your website is getting from ChatGPT, Gemini, Claude, or Perplexity—you can now track it. AI tools are...
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      What Makes a Social Media Expert + Top Experts

      Will Francis, social media expert, giving a talk about social media at the National Space Centre, UK
      In today's digital landscape, social media experts have become indispensable for businesses aiming to thrive online. As platforms evolve and algorithms shift, the need...
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      Video: My 3 Tips For Brands To Be Heard Online

      My top tips to get your brand heard online, in digital and social media, through smart marketing.
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      HOW TO: Customise New Facebook Profiles (With Free PSD)

      There have been some amazingly creative uses of Facebook’s new profile layout recently: You can see more cool examples here and here. There are two ways to...
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      12 Best Restaurants on Social Media in 2026

      Many of us love to share our favourite food moments. Social media has become a perfect home for restaurant businesses, in particular Instagram and...
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      Will Francis
      Digital marketing, AI and social media expert based in the UK.
      Upskilling the world’s leading brands on digital marketing and technology since 2004.

      Get in touch
      Email: [email protected]
      Phone: + 44 20 8157 1994
      Address: 20-22 Wenlock Road, London, N1 7GU

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      © 2026 - Will Francis