fbpx

Digital Marketing

Resources for today’s digital marketer. With tips and opinion on digital and social media marketing – from SEO and PPC to creative content marketing.

The Content Calendar is Killing Your Social Marketing

Listen to this article: It is often said that to succeed in content marketing you must be useful or entertaining. Because by doing this, you’re adding value to people’s lives. Sadly, most content marketing is neither of these and therefore has no value to the people...

7 Trending TikTok Transitions You Need to Try

Here we're going to show how to add TikTok transitions to your videos, and which ones you should be trying right now. What are transitions? Video transitions are the effects that cut from one clip to another in a video. It's how we get from one...

Is Social Media Listening Still Relevant in the Age of TikTok, WhatsApp and Snapchat?

Very Large Array, Socorro, United States
As social media users recede into private spaces, personal messaging apps and 'dark social' is social listening a worthwhile exercise for brands?

10 Best TikTok Templates on Canva for 2024

Looking to create an amazing TikTok video but don't know where to start? Canva has got you covered! We've created a list of 10 templates that will cover you for most types of video you'll create. Whether you're a business or a budding TikTok...

How To Have Great Ideas: The 4 ‘Rooms’ of Inspiration

Thanks to my business partner Chris, who basically insisted I read it, I’ve just finished ‘A Book About Innocent’, a frank and very readable account of how three guys started (and very nearly finished) Innocent Drinks, going from a van selling 24 smoothies at...

7 Free Social Media Training Courses on the Web

Social media is more than just funny memes and cat videos. Today it's where consumers learn about, engage with and buy new products. Where they get to know brands, and develop loyalties that can last a lifetime. But so many businesses still lack the right...

Best Marketing Newsletters to Make You Smarter

If you're a digital marketer, then you know that staying up-to-date on the latest marketing news and trends is essential to your success. Clients and colleagues alike expect you to be the one who's on top of it all, and these newsletter will you...

The Importance of Staying Social on Social Media

So you’ve landed yourself the role of a social media manager or social media marketer, perhaps without any concrete social media training or preparation?  It’s a common occurrence! So how do we promote our business on these platforms primarily used for connecting with friends? For...

What Are SMART Goals? Ultimate Guide and How to Use Them in Digital Marketing

Introduction to SMART Goals In the world of digital marketing, setting goals is crucial for success. But not all goals are created equal; some are vague and ambiguous, while others lack direction. That's where SMART goals come in. This ultimate guide will introduce you to...

Change: A World In Flux – My #CogsTalks @ The Hospital

Here’s the presentation I gave this week at The Hospital in London, showing my take on how the digital world is changing and why this constant change shouldn’t scare us but rather is an endless source of opportunity. Here’s the presentation I gave and below...