Digital Marketing

Often, we can get caught up with figures when trying to measure the success of our digital marketing efforts. How many followers, likes, or shares to name a few.  But here’s some food for thought - are we even preaching to the correct audience? How...

In today's world, where consumers are bombarded with marketing messages at every turn, it's more important than ever to differentiate your brand and make an impact. Enter Simon Sinek's Golden Circle, a powerful concept that can revolutionize your marketing strategy. By starting with "why," you...

More people than ever want to learn digital marketing and embark on a career in one of the fastest-growing job types, but where can you quickly get up-to-speed with free courses on everything from SEO to social media? Here's our round-up of the best. Note:...

In the rapidly evolving world of digital marketing, it is crucial for businesses to track and analyze their performance. Marketing Key Performance Indicators (KPIs) are essential tools that help companies measure their success and drive informed decision-making. In this in-depth guide, we will delve...

Social media marketing is special. It’s unique because it is one of the few ways that marketers can accurately target populations based on their likelihood of wanting to buy specific products and services. Data published by Statista suggests that almost half of the world’s population...

It's like TikTok is made for travel brands - short-form video gives viewers immediate access to a range of destinations and experiences. But who are the best travel brands on TikTok? And what are the secrets of their success in going viral on the...

Have you ever created a fantastic piece of content for your Instagram, only to have your ego bruised by little to zero engagement on the post? Unlike the Kylie Jenners of this world, we can't guarantee a thoughtless post on our feed will go...

Social media is increasingly being used by travellers to research their next holiday, using platforms like Instagram, TikTok and Facebook to get a feel for destinations. A hotel's digital footprint can significantly influence its bookings and reputation. Hotels are no longer just a place to...