expert Tag

Video: My 3 Tips For Brands To Be Heard Online

I spoke at Enterprise Nation and O2 Business’ Digital Marketing Demystified event in London last month. I met some great business owners and marketers who were looking to take their digital marketing to the next level, and my talk focussed on social media, growth hacking and making the most of small resources.

The video team there asked me what my three top tips for business to be heard online were, and here they are!

1. Keep It Small – Do Less, Brilliantly

Many brands try to take on every social network and marketing channel and end up spreading themselves too thin. Ask yourself where your content and personality works best and just go there, at least initially. For instance if you are a small fashion brand with very little time, start just on Instagram and nail that before going elsewhere, as your content will work best and fuel a community most effectively there.

2. Keep It Authentic

Don’t worry about being too professional or businesslike in social. It is after all a conversation. Consumers today understand that there are humans behind your brand and expect to hear from them, with all their personality and warmth. So just be yourself rather than a ‘brand’.

3. Spend a Little

Over time, identify what content is working best for you and start to put small spends e.g. £20 – £50 behind pieces you feel should do well. Target the promotion at those outside of your existing network to reach new audiences (perhaps that of competitors even) who you wouldn’t have reached without the boost.

And most of all, have fun with it. If you enjoy it, you’ll do it brilliantly 🙂

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Samsung Galaxy S5, Gear 2 and Gear Fit Hands-On

I’ve been at Mobile World Congress 2014 with Samsung, where all the latest technology and mobile innovations are announced. I was lucky enough to be one of the first people to play with the Galaxy S5 smartphone, the Gear 2 smart watch and Gear Fit sports band.

Find out more about the new products over at Samsung’s site

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This was actually really hard with my brand new skinny jeans on

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