conference Tag

My Snapchat Masterclass at The Guardian’s Changing Media Summit 2017

This month I hosted a session at The Guardian’s annual technology and media-focussed conference in London. The aim of my masterclass was to demystify, explain and contextualise Snapchat’s role in the world, and in the marketing mix for brands and agencies.

The presentation I went through is below and whilst lots of the content was delivered verbally, there are lots of useful stats, examples, best practice and case studies for Snapchat marketing in there.

If you have any questions about any of the content, or need professional help with your digital marketing drop me an email or tweet me @willfrancis

Will Francis at The Guardian's Changing Media Summit 2017

 

 

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Samsung Galaxy S5, Gear 2 and Gear Fit Hands-On

I’ve been at Mobile World Congress 2014 with Samsung, where all the latest technology and mobile innovations are announced. I was lucky enough to be one of the first people to play with the Galaxy S5 smartphone, the Gear 2 smart watch and Gear Fit sports band.

Find out more about the new products over at Samsung’s site

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This was actually really hard with my brand new skinny jeans on

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Mobile World Congress: Top Things To Get Excited About

Mobile Phones

This Monday, 14th February, will see 50,000 people descend on Fira de Barcelona in the centre of the Catalonian capital to gather at Mobile World Congress, the biggest date in the mobile communications industry’s calendar. It is typically where the big players like LG, Motorola, Nokia, Sony, Samsung et al announce new technology, phones, tablets and gadgets. LG are kindly whisking myself, @alicam and @mayhemstudios out there to witness their product unveilings, which include the much-hyped first ever 3D phone! So in anticipation of this almighty tech-fest, here’s a quick look at what I’m most excited about seeing next week:

LG Optimus 3D

OK, so LG are the reason I’m out there. But seriously, a phone with 3D screen and camera? I need to see that. The grass is always greener on the other side and having had an iPhone for so long I could very easily be tempted to switch over to Android by this phone which is rumoured to have a dual-core 1GHz processor, an 8 megapixel camera and ‘multi-channel RAM’. I’ll publish full details as we get them at MWC, but in the meantime here’s a teaser trailer LG just released:

The ‘Playstation Phone’

I love my Playstation 3 and for a long time loved my (cracked) PSP, but the poor old handheld has been gathering dust since 2008 when the iPhone 3G gave us decent games, with internet, email, a phone and all your digital media thrown in too. So it would be cool to see Sony bring the goods with its ‘Xperia Play’. The Android phone/console hybrid will run Playstation One games though we don’t know what games will be available until MWC, and that ultimately will determine this device’s success.

Interestingly, by the end of 2011 Sony plans to have allowed other mobile and tablet manufacturers to adapt their Android OS to run Playstation games and have access to the forthcoming Playstation app store. Details are scant until the press conference on Sunday. Until then here’s the creepy ad Sony ran during Super Bowl to officially announce the phone:

Tablets

Let’s face it, it will be years until someone other than Apple beats the iPad at the tablet game so I, like many, will be looking on in amusement and curiosity at the tablet launches at MWC to see what lengths manufacturers have gone to to try and tempt those considering Apple’s ‘magical and revolutionary’ device away from the easy choice.

Samsung’s Galaxy has been on of the more successful underdogs and it’s successor will be unveiled on Sunday night. Rumours are also circulating that the Samsung Galaxy’s successor will be announced and that HTC are preparing their first tablet to be unveiled. LG are also said to be launching a larger version of their Optimus 3D phone, a tablet with rear-facing stereoscopic camera and glasses-free 3D screen.

Speakers

Whilst the gallery of speakers at MWC 2011 looks like the members book of a white supremacist chess club, there are a few heavyweight keynotes at MWC 2011 that I’ll be making an effort to see.

Eric Schmidt should be interesting because of Google’s burgeoning stake in the mobile OS market and how advertising might develop in mobile.

Steve Ballmer because I kinda hope he’ll go a bit mental… again.

Jack Dorsey because since co-founding Twitter he’s set up Square, a revolutionary product that is as beautifully simple and useful as his first famous venture. I’ll be interested to hear where he plans to take it and which industries they’re focussing their marketing efforts on (do market traders generally have iPhones?).

Dick Costolo because he’s CEO of my favourite social website – Twitter – and I’ll be keen to hear how things are going back at HQ and where they plan to take the business. He’s also an interesting figure in the start-up world having founded Feedburner and invested in several start-ups including Twitter back in 2007. I’m sure I’ll happen across other speakers and be pleasantly surprised, which I’ll report back on right here.

So stay tuned as I post videos, photos and new product specs as they’re announced. You can also follow the #MWC11 hashtag on Twitter, and also me – @willfrancis@LGmobileMWC@alicam and @mayhemstudios to see what we’re up to!

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